Apsalar’s Scalable and Distributed User Store

5.04.2017   admin   Uncategorized   No comments

By Raj Kandasamy VP – Engineering At Apsalar, we receive and process billions of data points each month from mobile devices, ad partners and server-to-server calls. We deal with this

How Apsalar’s Parquet Library Helps Us Efficiently Scale by Reducing Memory Usage and Increasing Concurrency

17.02.2017   admin   Uncategorized   No comments

Usually, Apsalar blog posts and other social media announcements focus on strategic and tactical topics of interest to marketers. Our Tech Blog is very different. Here we will be presenting

The Technology Story of Apsalar’s Mobile Postback System

17.02.2017   admin   Uncategorized   No comments

A few months ago, we made a post on our marketing blog about our new postback system. Response to that post has been so strong that our tech team decided