When Uninstalls Attack! Winning the Battle Against High Uninstall Rates

No, it’s nothing like a zombie apocalypse or Godzilla. But app uninstall rates are a big concern on a lot of marketer minds, and they can do serious harm to

How Marketers Use App Uninstall Tracking Data

As you may know, Apsalar has just introduced uninstall tracking as a standard feature of its Apsalar Attribution platform. App uninstall tracking refers to measuring the rate of installers who

Mitigating Mobile App Uninstalls with Remarketing

Perhaps the biggest driver of a mobile app uninstall, besides basic app performance, is when the app never makes it into a user’s routine. We all understand how hard it

The Impact of Push Notifications on Mobile App Uninstalls

In mid-December, Localytics published a great study on push notifications that you should check out. The study focused on push notifications and consumer attitudes toward these high impact app mobile

Are Users Who Uninstall Apps Lost Forever? Heck No!

Every mobile app experiences at least some uninstalls from users. And for mobile app marketers, a high rate of uninstalls can be among the most frustrating and challenging business metrics.

8 Things Leading App Developers and Publishers Do to Combat App Uninstalls

App uninstalls are one of the hot topics of the year for app marketers and product people alike. Indeed, many expect that uninstall marketing will dramatically increase in adoption in