When Uninstalls Attack! Winning the Battle Against High Uninstall Rates
No, it’s nothing like a zombie apocalypse or Godzilla. But app uninstall rates are a big concern on a lot of marketer minds, and they can do serious harm to
How Marketers Use App Uninstall Tracking Data
As you may know, Apsalar has just introduced uninstall tracking as a standard feature of its Apsalar Attribution platform. App uninstall tracking refers to measuring the rate of installers who
Mitigating Mobile App Uninstalls with Remarketing
Perhaps the biggest driver of a mobile app uninstall, besides basic app performance, is when the app never makes it into a user’s routine. We all understand how hard it
The Impact of Push Notifications on Mobile App Uninstalls
In mid-December, Localytics published a great study on push notifications that you should check out. The study focused on push notifications and consumer attitudes toward these high impact app mobile
Are Users Who Uninstall Apps Lost Forever? Heck No!
Every mobile app experiences at least some uninstalls from users. And for mobile app marketers, a high rate of uninstalls can be among the most frustrating and challenging business metrics.
8 Things Leading App Developers and Publishers Do to Combat App Uninstalls
App uninstalls are one of the hot topics of the year for app marketers and product people alike. Indeed, many expect that uninstall marketing will dramatically increase in adoption in