The Growing Role of Travel Companion Apps

We often think about the app category as dominated by games and m-stores. But one of its fast-growing segments is “companion apps” — applications whose primary purpose is not to

Using Data-Driven Marketing to Grow Travel Apps – Post 4 of 4

In post three of our travel app best practices series, we reviewed seven use cases in which taking a data-driven approach to travel app marketing can drive incremental ROI. In