3 Ways to Monetize an App

We’re often asked our best guesses at the future of mobile monetization. Every developer wants to make money, but the results overall have been disappointing in terms of optimizing monetization.

How an App Used an In-App Funnel to Increase Conversions

We’ve talked a bit about why user-centric analytics are important, but you may be wondering what this information can do for you and your app. By taking one of our

4 Steps to Making Money as an Android Developer

There was an interesting post the other day on Google and Blog entitled Making Money in the Android Market. (If you follow us on Twitter (@apsalarinc), you may have already

A sense of déjà vu

In the mid-90s, when the web was in its infancy, the entrepreneurs of the time made a big mistake. They focused on the wrong metric for their business: the number