Putting First-Party Data First

29.06.2015   admin   Data   No comments

Today’s eMarketer article on data shows that marketers are increasingly convinced of the importance and efficacy of first-party data as a driver of improved marketing performance. That’s great news because

Clarifying the Meaning of First-Party Data

We just posted some educational content on our site, and one of the most popular downloads is about understanding the difference between first- versus third-party cookies. Thousands of marketers use