Latest Apsalar Data on In-App Click and IAP Fraud

eMarketer today published a summary of a recent study we conducted regarding in-app fraud as it related to two kep app APIs: click to install and in-app purchases (IAPs). You

Ad Fraud and Mobile Ad Fraud Explained in Plain English

Apsalar‘s recent educational posts are driving a lot of positive commentary, so we will continue to post short – in plain English – definitions and explanations of buzzy digital topics, in