In the News Apsalar and Singular Merge With An Eye On Busting Mobile Data Silos Singular and Apsalar merge to create unified marketing analytics platform Term Sheet Tuesday June 27 Платформа маркетинговой аналитики Singular завершила слияние с фирмой Apsalar, специализирующейся на анализе окупаемости инвестиций (ROI) мобильных разработчиков. Fusion Singular und Apsalar Singular, Apsalar Merge To Create One Analytics Company Singular merges with Apsalar to form ‘unified analytics platform’ for mobile Singular and Apsalar merge to create unified mobile marketing analytics platform Singular merges with Apsalar to form ‘unified analytics platform’ for mobile Singular and Apsalar merge to create the “first truly end-to-end marketing analytics platform” Apsalar Joins Google’s App Attribution Partner Program Analysis. Useful mobile apps winning consumers’ hearts Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments Campaign Insights You Can Trust I/O Developer Conference: Google Lays Out Its Vision For An AI-Driven World Google adds more ads to Play Store, and other app ads news from I/O Google gives developers more monetization options with Payment API, redesigned AdMob, and Play store ads App developers can now advertise on the Google Play homepage and app listing pages Google revamps AdMob for improved app discovery and measurements I / O 2017: advertising application on the main Google Play Google Gives Developers More Monetization Options With Payment API, Redesigned AdMob, And Play Store Ads UAC Campaign Updates Announced at Google I/O 2017 Google I/O: New Ways to Put Users at the Center of Your Apps and Payments Google I / O 2017: here are all the advertising novelties announced by Big G Google allows applications on Google Play homepage and in the application list It’s easier to make money later for Google to provide developers with more monetization options Predictive Analytics for Poets – What Marketers Need to Know 10 App Marketing Trends to Dominate Your Industry in 2017 and Beyond Facebook Goes ‘Beyond the Install’ at F8 Global Developer Conference New at F8: How App Marketers Can Find Value Beyond the Install Drive sales this Ramadan: Performance Marketing Tips SurveyMonkey Shuttering App Analytics Service 10 key metrics to measure user engagement in mobile apps Pinterest launches Promoted App Pins to boost mobile app-install advertising Pinterest presenta los pines promocionados, nuevo formato para las empresas anunciantes (Espanol) Ultimate List of Chinese Mobile Ad Networks & China App Stores Six Things To Consider When Deciding Between Mobile And Desktop Marketing Seven Smart Ways To Decrease Shopping Cart Abandonment Pinterest Launches Promoted App Pins Pinterest makes Promoted App Pins available to all advertisers Match To Its Attribution Partners: ‘Your Reporting Sucks. Fix It.’ From newspaper vendor to local grocer, Goodbox has a mini app for every business Pinterest Is Now Offering App-Install Ads to All Marketers. Will It See Sales Growth Like Facebook and Google? Four Strategies To Unlock Value From Your Mobile User And Customer Data The 3 Facebook Ad Tips You Need To Know Five Ways To Improve The Quality Of Your App Users Vendere viaggi su mobile: le sette regole d’oro del marketing (In Italian) Travelers Are Mobile, So Their Marketers Should Be, Too Seven Strategies For Attracting Customers To Your Brick-And-Mortar Business Seven Mobile Marketing Opportunities For The Travel Industry Importance of Taking your Business to be Mobile Friendly and Rise in Mobile Analytics Facebook And Twitter Ditched Their Dev Platforms At The Same Time – But For Different Reasons App Success Is Shifting From Downloads To Engagement No name recognition? Here’s how to build loyalty with your players Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts Meet Jim Nichols, Vice President of Marketing at Apsalar, Inc. Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts What’s New from Apsalar? A Mobile Marketing Cloud with Integrated Features Four Things Every Marketer Needs To Know About Mobile The Truth I Learned While Online Shopping for Christmas In A Marketing Cloud Space Full Of Goliaths, Apsalar Wants To Be Its Mobile David Mobile Retailers are Winning the Holiday Shopping War Bing Begins Piloting App Install Ads Bing App Install Ads [Sneak Peek] Pinterest Bolsters Marketing Program Pinterest adds measurement to its Marketing Partners program Pinterest adds partners to enhance marketing program Now Piloting App Install Ads, a new ad format for driving app installs Apsalar Tapped for Pinterest Marketing Partners Program Pinterest rafforza l’offerta pubblicitaria con nuovi strumenti di misurazione e targeting Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game Renamed Pinterest Marketing Partners Adds New Groups, Partners Pinterest Opens to Outside Measurement, Says Ad Tech Drives 50% of Revenue Survey: Enterprise App Advertising is Proving Profitable for Marketers Cómo promocionar la app de tu pyme en 12 pasos (En Espanol) Retargeting Is a Must for App Marketers Retargeting Is a Must for App Marketers Retargeting sulle app: secondo le aziende è importante, ma si investe poco There’s No Reason Not to Be Bullish on Ad Tech Apsalar on the Evolution of the Mobile App & Advertising Ecosystem Definitive Guide To Mobile App Marketing: 31 Powerful Strategies Four Expert Tips on How To Prevent Fraud And Save Up To 30% On Your Mobile Marketing Bill COMMENT SE PRÉMUNIR DE LA FRAUDE EN MARKETING MOBILE ? 4 CONSEILS D’EXPERT App Marketers Are Adopting More Data-Driven Tactics, But Challenges Remain Vendors Mull The Impact Of Apple’s iOS 10 Ad Tracking Limitations Apsalar leads the charge to workaround iOS 10’s Limit Ad Tracking changes Queda da atenção impulsiona retargeting para apps de compra (Em Português) The new mantra of app marketing EL DESAFÍO DE RETENER CLIENTES PARA LAS APPS DE ECOMMERCE (EN ESPANOL) Your mobile attention span is now so short you won’t finish this article Why user retention is still the biggest struggle for app developers Mobile Advertising Services What ‘Law & Order: SVU’ Can Teach Us About Mobile Fraud Learning from Ad Tech Engineering Regresan los usuarios móviles a las apps después de haberlas desechado? Aplicaciones: La diferencia entre descargar y usar (in Spanish) Les applications mobiles, un voyage sans retour (in French) Mobilne aplikacje mają problem z zatrzymaniem użytkowników (in Polish) Apple Isn’t Allergic To Paid Ads After All – But What Does That Mean For Developers? To Head Off Mobile Fraud, ‘Know Thyself’ Clean Ads I/O Mobile Fraud Panel Apsalar Opens Office in India I took Firebase analytics for a ride — Here’s the conclusion 10 Powerful Strategies to Boost Mobile App Downloads The definite guide to Digital Advertising Measurement To Head Off Mobile Fraud, ‘Know Thyself’ Marketers explain: The secret to understanding consumers Apsalar opens Asia headquarters office in Bangalore Apsalar Opens Bangalore Office Clean Ads I/O How to Manage the Digital Development Process What makes monetization so important to retailers? Google’s Secrets to Dominating Your Mobile App Advertising (Podcast) Google’s Secrets to Dominating Your Mobile App Advertising Apsalar v. Google Analytics – Differences Decoded Marketers confess: The one thing I’d change about the industry How greater transparency will help ad tech restore credibility 5 Trends Changing in Travel Marketing Now Optimize Facebook Ads – Part 2 20 Top Tools to Help You Measure Your Next Marketing Campaign Bot’lar, markalara karşı ( Turkish ) mXpresso launches mFilterIT fraudulent app install detection service in partnership with Apsalar How to choose an analytical system for your mobile game Fake likes, clicks & followers in Asia & what you can do about them Cómo crear una app móvil de éxito en 10 pasos (en Espanol) Apsalar Adds New Dashboard to Aid Strategic Understanding and Decision-Making Measuring App Install campaign’s effectiveness Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps The Networking Secrets of Top Marketers Networking Secrets of Top Marketers 15 НАЙКРАЩИХ ІНСТРУМЕНТІВ ДЛЯ АНАЛІТИКИ МОБІЛЬНОГО ДОДАТКУ (15 Best Tools for Mobile Analytics) Optimize Your Facebook Ads – A Smart Guide The Networking Secrets of Top Marketers Engagement in App’s Success Bots v. Brands Bots Versus Brands: Ad Fraud Warfare in APAC Apsalar Rolls Out Uninstall Attribution Measurement for Apps Apsalar Tool Aims To Help Publishers Understand Why Users Uninstall Apps Marketers: Personalization will become a science this year 3 Biggest Mobile Ad Tracking Pitfalls Explained & How to Avoid them Best Practices for Advertising in Mobile Commerce Best practices for advertising in mobile commerce Real Marketers Tell You Their 8 Productivity Hacks 8 Productivity Hacks From Real Marketers Is Mobile Immune From The VC Funding Drought? (Not Exactly) Trends & Tips for Mobile User Acquisition in 2016 Mobile Ad Fraud in Numbers Mobile Advertising Fraud (In Russian) 5 Compelling Reasons For Businesses To Go For Apps 7 App Launch Strategies Startups on a Shoe String Budget Should Use The Rising Number of Fraudulent App Installs Rock Fledgling App Markets App Fraud on Mobile Expert Interview Series: Michael Oiknine Of Apsalar Hong Kong has the highest mobile app and click fraud rate Mobile App Install Fraud is a Worldwide Concern Click Fraud In India Is Almost At The Tipping Point – But For Now, It’s Still The Wild East Mobile App Install Fraud is a Worldwide Concern Mobile Ad Fraud Matures on Android Apsalar Adds $8M For App Marketing Analytics Apsalar raises $8m to drive expansion of its mobile marketing solution Apsalar Announces Funding Round to Support Expansion Apsalar Raises $8Million in Funding Apsalar Raises $8 Million For Global Expansion Webinar To Help Indie Developers Learn How to Increase App Revenues Winning More and Better Clients Apsalar Raises $8 Million in Funding Apsalar Announces India Client Wins Stomping out click fraud: the plague of mobile advertising The New Rules of Brand App Marketing How PR Agencies Win More and Better Clients The Seven Essentials of a Successful Agency Pitch Why App Marketers Are Turning To Instagram for User Acquisition In-App Purchase Hacks And Click Theft – A Detailed Analysis And Solution Facebook Widens Apsalar Mobile Management Integration to Cover Instagram Instagram’s Powerful Mobile Game Ads 5 ways mobile has changed retail forever Fastest Mobile App Analytics Tools Roundup How Retailers are Adapting to a Mobile World Mobile fraud is on the rise and Asia could become its biggest target DMP mobiles : nouvelle tendance, nouveaux débats (in French) Apsalar has announced partnership with Crosswise Apsalar Adds Instagram Measurement 50 astuces de développement d’application mobile pour l’acquisition, la conservation et tout le reste Apsalar teams up with Tapad to help app marketers analyse cross-device customer behaviour Can Instagram be a strong UA channel? Apsalar thinks so 50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between Facebook Widens Apsalar Mobile Management Integration to Cover Instagram Just Basics for App Marketing Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior Mobile DMP Apsalar Wants PC Linkages, Taps Tapad To Get Them Apsalar, Tapad Team To Track Mobile Audiences Across Devices Apsalar and Tapad Link for Cross-Device Measure Understanding App Analytics, Metrics, and AARRR in Case You’re a Pirate Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior India ranks second among app-fraud countries Top 50 Mobile Marketing Tools and Platforms for Business India second in Apsalar’s click fraud index 6 Strategies for Growing a Business Using App Analytics Facebook Abandons Plan To Curb Device-Level Data Collection After Advertiser Backlash Google Play Starts Showing Sponsored Apps in Search Results Search Ads On Google Play Goes Live; Universal App Campaigns Coming Soon Search Ads on Google Play and new app promo tools roll out to advertisers and developers Search Ads In Google Play Store Rolling Out For All Android App Marketers Search Ads Go Live On Google Play 5 Ways to Win Over a Traditional Marketing Executive Google takes on app fraud, suspends Play Store apps App ad fraud heading toward $1 billion problem In-app fraude neemt wereldwijd flink toe [In-app fraud is increasing significantly worldwide] (in Dutch) App Fraud Starts to Hit its Stride Apsalar: Growing Fraud Related to Installs and IAP (Russian Language) Apsalar Introduces Apsalar Audiences for Facebook App fraud weighs on mobile marketers App Fraud Worst in Asia The Rising Tide of In-App Fraud 35 Tips for Successfully Marketing mCommerce Apps (in Russian) Apsalar’s Facebook Hookup Say Yes to Friend Request, mCommerce: Apsalar Launches ‘Apsalar Audiences for Facebook’ Apsalar Tool Picks Segments for Facebook Targeting Apsalar Launches Apsalar Audiences for Facebook Mobile DMPs Nudge Their Way Into the Ad Tech Scene 9 MCommerce Apps You NEED to See Google still has a lot of work ahead to win in mobile ads Mobile Fraud: It’s Time to Start Paying Attention At I/O, Google Launches Attack on Facebook’s Mobile Ad Goldmine The Four Steps to Uniting PC and Mobile Data User Behavior Data Underpins E-Tailer Myntra’s Move To App-Only Bridging the Identity Gap Facebook Partners With 12 Ad Nets To Track App Installs, But Twitter And Google Balk Mobile Developers Digging Deeper with App Analytics Tool News Bites: Apsalar, adaptiv.io, Vidyard, MEC, Celtra, More Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation Adaptiv.io and Apsalar partner to gather intelligence for mobile marketers Apsalar pulls free mobile attribution analytics, shifts to all-paid model 230 developers and 1.8M apps reveal the best mobile app analytics solutions Bringing Lessons From a Pool in Pakistan to a Pitch Meeting With Investors Apsalar Exits Mobile DSP Space To Double Down On Measurement Should Mobile DSPs and Analytics Mix? 1-800-Flowers Says No Track App Events with New Apsalar Self Service Postback Tool Mobile analytics provider Apsalar secures $9 million in Series B funding Mobile advertising and analytics outfit Apsalar raises $9 million Mobile Ad Startup Apsalar Raises $9M For International Growth Apsalar lets developers target (and retarget) audiences for mobile apps Apsalar unveils iOS app revenue reporting tool, enabling developers to detect in-app transactions Mobile Ad Startup Apsalar Raises $9M For International Growth Number of App Sessions on Google Play Growing By Nearly Twice As Fast As On iOS Battle of the Mobile Sexes: Women Install 40% More Apps, Spend 87% More Than Men Apsalar Touts World Class In-App Analytics with Airpush at Mobile World Congress Apsalar Analyzes The Correlation Between Mobile Game Engagement And Monetization by Genre As Apps Pile Up, Developers Should Focus on App Engagement Metrics Apsalar sheds some light on regional smartphone market shares, outcomes are rather surprising Quiz Champion App Trivial Increases User Invites by 300% With Apsalar 8 Tips to Ride the Mobile Commerce Wave 3 Ways Apple Can Transform iPhone Advertising With Its New IDFA AD-X and Apsalar Integrate with Facebook for Mobile App Ad Measurement CHART: The Likelihood Of In-App Purchasing Rises Dramatically With Number Of Apps Downloaded Facebook Taps Firms to Measure New Ads for Mobile Apps Developers can track Facebook mobile ads ROI with Apsalar’s Campaign Source Insights tool Apsalar is Now Measuring and Optimizing Mobile Marketing Initiatives for Facebook-Integrated Apps Apsalar’s Mobile Analytics Can Now Track The Effectiveness Of Facebook’s New App Ads Analytics company Apsalar took a deeper look into factors that predict spending Predictors of In-App Purchases? Not Having Paid Apps And Playing Lots of Games, Apsalar Find Targeting Buyers, Not Users Apsalar’s Sarah Teng On What Data To Measure & What To Do With It As Mobile App Marketing Gets Pricey, Apsalar Looks Past Installs Apsalar lets developers target (and retarget) audiences for mobile apps Apsalar launches ApEngage so developers can more efficiently direct user acquisition budgets Apsalar Announces Mobile Marketing ROI Tool Apsalar launches its free Campaign Source Insights tool to optimise user acquisition Apsalar introduces Campaign Source Insights to measure the real financial performance of mobile app marketing Developers forced to find alternatives to UDID, and that’s a good thing Thanks to GREE and Zynga’s deep wallets, mobile user acquisition costs peaked at $6 over Easter Apsalar’s Michael Oiknine on why mobile advertisers will decide UDID’s replacement How do you measure the success of an app? Customer engagement is key Apsalar Introduces Even More Advanced User Segmenting Analytics Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior What Apple’s UDID phase out means to the iOS ecosystem New Apsalar Analytics Tool Groups Users Together to Cast Light on Retention and Monetization Apsalar’s Daily Cohorts Gives Mobile Developers Real-Time Analytics to Engage Users Most Software Startups Blow It In Beta; Mobile Developer Apsalar Shows Another Way Apsalar highlights the power of information with new mobile user tracking and analysis tools Apsalar CEO Michael Oiknine on providing developers with a causal link between in-game behaviour and revenue Apsalar’s analytics tools delve deeper into mobile app engagement and monetization Why mobile analytics alone won’t help you sell more Apsalar Taking a Holistic and Integrated Approach to Mobile Analytics DEMO: Apsalar’s ApScience helps mobile developers learn how users use apps Mobile Engagement Firm Apsalar Raises $5M In Funding; Hires Chief Revenue Officer Apsalar Raises $5 Million For Mobile Analytics And Behavioral Targeting Platform
