Uninstall Attribution represents a critical new insight for mobile marketers focused on increasing ROI, ARPU, LTV and other brand objectives. Using these comprehensive uninstall insights, clients can diagnose potential reasons for KPI performance issues. Apsalar was the first mobile app attribution provider to enable uninstall measurement comparisons across install sources, campaigns, creatives, regions, cohorts and more.
Marketers need a 360 view of their businesses — insights for many dimensions in one place. To fill the need, Apsalar has launched a new spend tracking feature for our platform. Flexible Spend Tracking empowers strategic marketers to track spend in the Apsalar platform for all of the most popular buying models. Across ALL vendors and campaigns. With this important innovation, we’ve made it easier for clients to get a comprehensive business view.