Our Company

Apsalar is the marketing technology company that helps direct marketing brands who are active in mobile get better marketing effectiveness by providing a mobile data management platform that delivers a true understanding of what their customers do in apps and across other marketing channels. The DMP delivers mobile attribution to measure a brand’s effectiveness, an audience builder that stores, manages, enriches and segments customer profiles, and a platform datasync that makes it easy and safe to share data and segments with other marketing partners and platforms. Apsalar was founded in 2010 by adtech veterans who previously started and built Kefta into a leading online behavioral targeting solution. After Kefta was acquired by Acxiom, the Apsalar management team leveraged their combined 75 years of adtech and analytics experience to launch Apsalar and bring the leading mobile attribution and intelligence platform to market.

We are excited about this
re-focus on attribution and
audience management for Apsalar.
Apsalar’s willingness
to listen and support our
needs coupled with a quality
product make them a great
partner for 1-800 Flowers.

Amit Shah,

Vice President of Online Mobile & Social at 1-800 Flowers