Mobile App Remarketing Has Become a Really Big Deal

At the risk of being a scosh repetitive on this blog…arguably the biggest trend in app marketing this year is the dramatic increase in mobile app remarketing spending versus just

Usability Improvements for Apsalar Attribution

By Srujan Akula Vice President of Product I am pleased to announce that Apsalar has debuted UI improvements that make the product faster and easier to use. Here are some

New Pre-Built Audiences for the Apsalar Audience Builder

By Srujan Akula Vice President of Product As many of you know, Apsalar has been at the forefront of making tools to enable app marketers to do the same sort

Remarketing Rockets to 14% of Paid Events

As a measurement and audiences company, we closely follow developments in the mobile app marketing space. And one of the biggest such developments — by far — is the megatrend

Apsalar Debuts New Postback Management System to Ensure Maximum Postback Accuracy and Speed of Delivery

We’re pleased to announce that Apsalar has developed and deployed an entirely new postback management system to raise the standard in the mobile marketing measurement category by ensuring maximum accuracy

Check Out the Apsalar/Thomvest Survey on eMarketer

We’re so pleased to be included in today’s eMarketer article on the growing importance of retargeting in the app space. From the piece: In August 2016, omnichannel data management platform

Facebook View-Through Tracking Now Available to All Apsalar Clients

By Jonathan Chen Director of Product and Support We are excited to announce the roll-out of Facebook view-through tracking for all clients. View-through refers to the ability to credit an ad

Apsalar Interview on Thalamus

If you have a moment, click on over to Thalamus for an interview about app marketing industry trends. From Jim Nichols, Apsalar VP-Marketing. An excerpt: At Mobile World Congress, there

Apsalar Good Times Around the World

At Apsalar, our team enjoys spending time together, and we are constantly looking for ways to improve our sense of community with one another. Recently, we’ve had several events that

Mobile Marketers Speak Part 6: Four Key Takeaways from the Survey

We’ve spent the last week reviewing much of the data from our recent mobile marketer survey. Today we’re going to boil it down into fours salient takeaways. 1 The critical