Apsalar Named an App Attribution Partner with Google

As part of this new, closer relationship, Apsalar deployed a new set of data integrations and interface improvements that streamline planning and execution of app marketing campaigns delivered via Google

What Was Hot at Grow.co MAU Las Vegas This Year

by Dayton Keane VP – Sales and Marketing I love attending Grow.co’s signature annual event, MAU, held every year in Las Vegas. This app-centric event has grown into one of

How to Power App Revenue with First-Party Data and Mobile Programmatic

by Michael Oiknine Co-founder and CEO This week I had a fantastic opportunity to speak to the audience at Ad Exchanger’s Programmatic I/O SF about how app brands can use

Five Ways To Improve The Quality Of Your App Users

A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting

Promoted App Pins Now Available to All Advertisers

You may have seen the post from Pinterest highlighting that Promoted App Pins are now available to all brands. This official launch means that Promoted App Pins will now be

Fast Approaching: Grow.co MAU Las Vegas 2017

Have you made your plans to attend Grow.co MAU Las Vegas 2017 yet? The event, May 3-4, is always among the most important app marketing events of the year. Apsalar

Join Apsalar CEO Michael Oiknine at Ad Exchanger’s Programmatic I/O SF

Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one

Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts

These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer

Started Your Ad-Tech New Delhi Planning?

Apsalar is exhibiting again at the ad:tech New Delhi show, and if you are planning to attend, we hope you will drop by our booth and connect with one of

WTF are Universal Links and Why Should You Care?

Recently a slew of prospective customers have asked us questions about Apple’s Universal Links. While they have been around for a while, many companies aren’t yet using them on their