One of the big things we’ve seen over the past year is a dramatic increase in the level of sophistication in mobile app marketing analysis. One topic that isn’t discussed
by Jonathan Chen Director of Product and Support As many of you know, Apsalar works hard to be the first to market with key new features designed to help marketers take
Every mobile app experiences at least some uninstalls from users. And for mobile app marketers, a high rate of uninstalls can be among the most frustrating and challenging business metrics.
As one year has closed and another is beginning, we thought it would be appropriate to thank our clients, partners, and other business leaders for an outstanding 2015. About two
When it comes to mobile app tracking, is good enough…enough for you? There are a number of mobile attribution solutions available to you and other app marketers today. Finding the
“Trade-ups” are one of the biggest sources of new mobile app attribution and mobile app measurement clients for Apsalar. What we mean by a trade-up is when a company gets
In Post 2 of our travel app marketing series, we discussed the right metrics against which to optimize your mobile app promotional programs. Today, we’re going to examine some travel
This is the first in a series of tutorial blog posts designed to help mobile marketers get more ROI from their mobile app businesses by better utilizing the data and
Note: App tracking really is the topic of this post. Just bear with the first few paragraphs because they are a sort of parable about the importance of evaluating all KPI-relevant app
At Apsalar, we speak with dozens of brand leaders every week, including many that have questions about what sorts of best practices exist to ensure the success of an app.