The Changing Realm of Mobile App Measurement

One of the big things we’ve seen over the past year is a dramatic increase in the level of sophistication in mobile app marketing analysis. One topic that isn’t discussed

Apsalar Launches Ad Network Topline Reporting in Its Client Dashboard

by Jonathan Chen Director of Product and Support As many of you know, Apsalar works hard to be the first to market with key new features designed to help marketers take

Are Users Who Uninstall Apps Lost Forever? Heck No!

Every mobile app experiences at least some uninstalls from users. And for mobile app marketers, a high rate of uninstalls can be among the most frustrating and challenging business metrics.

What a year for Apsalar and mobile app measurement!

As one year has closed and another is beginning, we thought it would be appropriate to thank our clients, partners, and other business leaders for an outstanding 2015. About two

When it comes to mobile app tracking, is “good enough”…enough?

When it comes to mobile app tracking, is good enough…enough for you? There are a number of mobile attribution solutions available to you and other app marketers today. Finding the

Apsalar Enables Migration of Complete Device and Event Data

“Trade-ups” are one of the biggest sources of new mobile app attribution and mobile app measurement clients for Apsalar. What we mean by a trade-up is when a company gets

Using Data-Driven Marketing to Grow Travel Apps – Post 3 of 4

In Post 2 of our travel app marketing series, we discussed the right metrics against which to optimize your mobile app promotional programs. Today, we’re going to examine some travel

Using ARPU and ARPPU in Mobile App ROI and Media Allocation Analysis (More is More Series)

This is the first in a series of tutorial blog posts designed to help mobile marketers get more ROI from their mobile app businesses by better utilizing the data and

The Blank Video Project: Its Significance to App Tracking

Note: App tracking really is the topic of this post. Just bear with the first few paragraphs because they are a sort of parable about the importance of evaluating all KPI-relevant app

9 Must-Haves for a Successful App

At Apsalar, we speak with dozens of brand leaders every week, including many that have questions about what sorts of best practices exist to ensure the success of an app.