Clarifying the Meaning of First-Party Data
We just posted some educational content on our site, and one of the most popular downloads is about understanding the difference between first- versus third-party cookies. Thousands of marketers use
Announcing Our Updated Analytics Dashboard
You spoke, and we listened to the feedback! We’ve just launched Apsalar’s updated and improved dashboard to help you gain a better picture of the health of your mobile business,
Using Funnel Analysis to Measure User Conversion Rates
Mobile Analytics Best Practices In previous posts, we discussed using cohort analysis to measure the retention, engagement and monetization of your users. Also important is having the ability to measure
Introducing Automated Revenue Reporting for iOS
Apsalar, provider of the most advanced Mobile Engagement Management solutions for app developers and marketers, announces Automated Revenue Reporting for iOS—the only solution in the market today that is both
3 Ways Apple Can Transform iPhone Advertising With Its New IDFA
Transition from UDID to IDFA Affects Mobile Developers By Michael Oiknine, CEO, Apsalar Every iPhone comes with an identification number — like a serial number – that’s used for connecting
Source Insights Now Offered With iOS Mobile Campaign Tracking
Free Mobile Marketing ROI Tool With Universal Mobile Campaign Tracking Functionality for iOS Two months ago, we announced Campaign Source Insights, Apsalar’s breakthrough campaign ROI solution that measures overall ROI
How an App Used an In-App Funnel to Increase Conversions
We’ve talked a bit about why user-centric analytics are important, but you may be wondering what this information can do for you and your app. By taking one of our
So tell me Apsalar, why mobile analytics?
ApFeedback and ApScience were the focal points of our launch at DEMO last week, and we’re getting ready to announce even more ApScience features next week at TechCrunch Disrupt. Before
Introducing…ApFeedback
Apsalar’s team is just back from DEMO Fall 2010 in Silicon Valley. In a whirlwind two days, we launched ApFeedback and ApScience, talked up the press, networked with a well-curated