Mobile app fraud is a topic of growing concern among app developers and publishers. And for good reason. While estimates of the costs of Android and iOS app fraud vary,
by Jonathan Chen Director of Product and Support As many of you know, Apsalar works hard to be the first to market with key new features designed to help marketers take
As brands look for more ways to measure and understand app uninstalls, one big area of uninstall marketing investment is the development and integration of quality content. App makers have
“Trade-ups” are one of the biggest sources of new mobile app attribution and mobile app measurement clients for Apsalar. What we mean by a trade-up is when a company gets
by Sanaz Motahari At Apsalar, we pride ourselves on helping app marketers “go deep” to develop the richest possible insights on their app businesses. By offering features like unlimited event
One of our sellers recently had a conversation with a prospect who asked whether they needed a mobile app measurement solution, or a mobile app attribution solution. Apparently they had
Apsalar works with a variety of iPhone, iPad and Android travel apps, and one common issue we find on many of these businesses is that large numbers of travel planners engage on their
by Matt Orban Technical Sales Engineer In yesterday’s post I laid out some of the benefits of a robust mobile app attribution tracking regimen. Then I discussed the four types
by Matt Orban Technical Sales Engineer Most of us understand intuitively that getting customer event data from our apps is important and can help drive improved marketing effectiveness. But some might
This important new Apsalar service enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting across the world’s leading social network. We’re