Apsalar is Merging with Singular

Bold new chapter in our history creates the first and most powerful end-to-end marketing analytics platform, designed to empower marketers with the most vital insights to drive ROI across mobile,

Apsalar Adds Audience, Revenue and Engagement Lift Analysis to Enhance Our Mobile Marketing Cloud

By Srujan Akula VP-Product, Apsalar I am pleased to announce that Apsalar has added revenue and engagement lift analysis to its fast-growing Mobile Marketing Cloud suite. This addition is a

Apsalar Announces Enhancements to Our Partner Portal

By Jonathan Chen Director of Product and Customer Support Apsalar offers what we call a “Partner Portal” to help clients share information with their media vendors, and to help those

Apsalar Introduces Industry’s First User-Level REINSTALL Tracking

By Jonathan Chen Director of Product and Customer Support Earlier this year, Apsalar led the industry in introducing uninstall tracking – first for Android and then for iOS. We’re leading

5 Questions and Answers about Mobile Marketing Clouds

There are more and more marketers talking about “mobile marketing clouds” these days. We thought we’d take a few minutes to outline what we mean by a mobile marketing cloud,

APSALAR NAMED TO THE PINTEREST MARKETING PARTNERS PROGRAM

Apsalar is pleased to announce that it has been named to Pinterest’s Marketing Partners (PMP) program. Under the agreement, Apsalar will be able to measure and attribute app installs and

UI Enhancements for Apsalar Attribution

by Jonathan Chen Director of Product and Support Apsalar is proud to announce improvements to our user interface, designed to make working with our service simpler and easier. All of

Now Available! Uninstall Attribution for iOS

First iOS uninstall measurement solution from a mobile attribution provider gives advertisers critical insights on user quality and longevity. by Jonathan Chen Director of Product and Support Today we are

Now Available! DYNAMIC Deferred Deep Linking

By Jonathan Chen Director of Product and Support We’re delighted to announce that our platform now offers a new feature called Apsalar Dynamic Deferred Deep Linking. This new feature expands the

Interesting Stats on Mobile Time Spent Shopping

Today on Business Insider there was a really telling graph that we thought we’d reproduce here so that more people are aware of the important trend it signals. See the