Using Data-Driven Marketing to Grow Travel Apps – Post 3 of 4

In Post 2 of our travel app marketing series, we discussed the right metrics against which to optimize your mobile app promotional programs. Today, we’re going to examine some travel

Using ARPU and ARPPU in Mobile App ROI and Media Allocation Analysis (More is More Series)

This is the first in a series of tutorial blog posts designed to help mobile marketers get more ROI from their mobile app businesses by better utilizing the data and