For many years, mobile app marketing operated as a Wild West – one in which the tactics were many and the rules few. More than 1,000 ad networks and other
Half of all connected consumer time takes place in mobile apps, according to digital research firm comScore. That’s just one reason why so many businesses are investing in their own
Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in
Editor’s Note: Apsalar is fortunate to work with many of the world’s best app technology and media providers. From time to time, we will be sharing posts written by leading
Check out the article from Apsalar marketing guy Jim Nichols at iMediaConnection.com. From the piece: US merchants are adopting a strategy that’s very common internationally — focusing on building their
First iOS uninstall measurement solution from a mobile attribution provider gives advertisers critical insights on user quality and longevity. by Jonathan Chen Director of Product and Support Today we are
by Jonathan Chen Director of Product and Support We’re very pleased to announce that Google App Engagement tracking is now available in the Apsalar platform. This new capability enables clients
Today on Business Insider there was a really telling graph that we thought we’d reproduce here so that more people are aware of the important trend it signals. See the
Every mobile app experiences at least some uninstalls from users. And for mobile app marketers, a high rate of uninstalls can be among the most frustrating and challenging business metrics.
When it comes to mobile app tracking, is good enough…enough for you? There are a number of mobile attribution solutions available to you and other app marketers today. Finding the