Announcing the Launch of Apsalar Audiences for Facebook

This important new Apsalar service enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting across the world’s leading social network. We’re

Clarifying the Meaning of First-Party Data

We just posted some educational content on our site, and one of the most popular downloads is about understanding the difference between first- versus third-party cookies. Thousands of marketers use

Customer Data and the Meteoric Growth of Mobile Programmatic Buying

Tyler Loechner at MediaPost published an intriguing piece on the incredibly rapid growth of Mobile programmatic media spending. Given that Mobile media is often more expensive than media available on the pc web, it follows that maximizing

Mobile App Retargeting Basics

Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the

In-Store Mobile Shopping Data

We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get product ratings, and the like. Over at Mobile Marketing Daily, this Shop

eMarketer’s Retail Lessons from Holiday Season 2014

A big portion of Apsalar’s business is in supporting companies active in mcommerce – specifically in the retail, etail, travel and personal finance verticals. So we are always watching for

3 Ways to Monetize an App

We’re often asked our best guesses at the future of mobile monetization. Every developer wants to make money, but the results overall have been disappointing in terms of optimizing monetization.