Announcing the Launch of Apsalar Audiences for Facebook
This important new Apsalar service enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting across the world’s leading social network. We’re
Clarifying the Meaning of First-Party Data
We just posted some educational content on our site, and one of the most popular downloads is about understanding the difference between first- versus third-party cookies. Thousands of marketers use
Customer Data and the Meteoric Growth of Mobile Programmatic Buying
Tyler Loechner at MediaPost published an intriguing piece on the incredibly rapid growth of Mobile programmatic media spending. Given that Mobile media is often more expensive than media available on the pc web, it follows that maximizing
Mobile App Retargeting Basics
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the
In-Store Mobile Shopping Data
We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get product ratings, and the like. Over at Mobile Marketing Daily, this Shop
eMarketer’s Retail Lessons from Holiday Season 2014
A big portion of Apsalar’s business is in supporting companies active in mcommerce – specifically in the retail, etail, travel and personal finance verticals. So we are always watching for
3 Ways to Monetize an App
We’re often asked our best guesses at the future of mobile monetization. Every developer wants to make money, but the results overall have been disappointing in terms of optimizing monetization.