You Call THAT an App Buying Funnel?!?

Our latest eguide/whitepaper is now available, and we think you’ll find it fascinating. It’s called You Call THAT a Buying Funnel? It’s all about a study we did where we

Best Practices For Driving Increased Travel App Conversions

Apsalar works with a variety of iPhone, iPad and Android travel apps, and one common issue we find on many of these businesses is that large numbers of travel planners engage on their

5 Key App Marketing Trends for India

India has fast become one of the most active and vibrant arenas in app marketing. And the business extends well beyond gaming, as retailers and direct sellers launch apps to capture

The Changing Faces of Commerce and App Measurement

There are two interesting articles over at eMarketer today – each underscoring a different mega trend in the mobile and app spaces. First, there’s a comparison between the size and

Mobile App Measurement Grows Up

When it comes to mobile app measurement, the times they are a changin’. And that’s an excellent thing, if you are someone who cares about the role that mobile app

The Shifting Sands of Acquisition Versus Retention

Those of us that spent much time on the agency side of the business likely spent the bulk of our time and energy acquiring new customers for brands, versus targeting

How’s Your Buying Funnel Lookin’?

As with any digital commerce venue, it’s natural that there are a lot more people who install an app than actually transact in it, whether for virtual goods in a

Mobile-First – What Does it REALLY Mean?

Everyone talks about being mobile-first these days, but what does (or should) that actually mean? How do you ensure that you mean it when you say it? And more importantly,

What to Track in Mobile App Attribution (POST TWO OF TWO)

by Matt Orban Technical Sales Engineer In yesterday’s post I laid out some of the benefits of a robust mobile app attribution tracking regimen. Then I discussed the four types

What to Track for Mobile App Attribution (Post One of Two)

by Matt Orban Technical Sales Engineer Most of us understand intuitively that getting customer event data from our apps is important and can help drive improved marketing effectiveness. But some might