The Intriguing Possibilities of Mobile Marketing Automation
Mobile marketing and network automation is becoming increasingly popular around the world. For those that are a little less familiar, you probably know all about regular marketing automation. It uses
Customer Data and the Meteoric Growth of Mobile Programmatic Buying
Tyler Loechner at MediaPost published an intriguing piece on the incredibly rapid growth of Mobile programmatic media spending. Given that Mobile media is often more expensive than media available on the pc web, it follows that maximizing
The Promise of Mobile CRM
Marketers have always loved the strategic promise of CRM – the idea that we can actively manage our relationship with each customer based upon her wants, needs and preferences. But historically
Media Buying Models Decoded
There are a remarkable range of ways to buy mobile digital media these days, and each one has a set of initials that is used as shorthand for it. As
Mobile App Retargeting Basics
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the