Why Travel is so Well Suited to Apps

  As apps continue to grow in importance across many categories, their strength in the travel vertical is simply undeniable. This is true for both apps whose focus is to

5 Key App Marketing Trends for India

India has fast become one of the most active and vibrant arenas in app marketing. And the business extends well beyond gaming, as retailers and direct sellers launch apps to capture

Mobile App Measurement Grows Up

When it comes to mobile app measurement, the times they are a changin’. And that’s an excellent thing, if you are someone who cares about the role that mobile app

The Shifting Sands of Acquisition Versus Retention

Those of us that spent much time on the agency side of the business likely spent the bulk of our time and energy acquiring new customers for brands, versus targeting

How’s Your Buying Funnel Lookin’?

As with any digital commerce venue, it’s natural that there are a lot more people who install an app than actually transact in it, whether for virtual goods in a

Proactively Addressing The Business of Fraud

As our industry struggles to find ways to reduce fraud across digital, more people are waking up to the specific challenges fraud creates in mobile. It’s natural that mobile is

What Does Install Attribution Double-Counting Cost You?

As leaders in mobile app attribution and measurement, one of the key benefits we provide is to act as a third-party check, determining which media company deserves credit for driving

What to Track in Mobile App Attribution (POST TWO OF TWO)

by Matt Orban Technical Sales Engineer In yesterday’s post I laid out some of the benefits of a robust mobile app attribution tracking regimen. Then I discussed the four types

What to Track for Mobile App Attribution (Post One of Two)

by Matt Orban Technical Sales Engineer Most of us understand intuitively that getting customer event data from our apps is important and can help drive improved marketing effectiveness. But some might

Apple IDFA: A Primer for Marketers

One of the most common questions we’re asked is to explain Apple IDFA, the advertising ID in iOS (iPhone) phones. Given that, we thought we’d put out a short and