When it comes to app monetization strategy, there are a number of ways to drive revenue from an app. The three most common are: Charging for the app Enabling in-app
This is the first in a series of tutorial blog posts designed to help mobile marketers get more ROI from their mobile app businesses by better utilizing the data and
A while back, Nielsen held a mobile marketing webinar about how companies were measuring return on investment for their mobile campaigns. This wasn’t an app-focused mobile ROI study per se,
Mobile app measurement helps us better understand which marketing tactics are most effective. But it also helps us better understand our users and customers. We all know that more and
Note: App tracking really is the topic of this post. Just bear with the first few paragraphs because they are a sort of parable about the importance of evaluating all KPI-relevant app
At Apsalar, we speak with dozens of brand leaders every week, including many that have questions about what sorts of best practices exist to ensure the success of an app.
One of our sellers recently had a conversation with a prospect who asked whether they needed a mobile app measurement solution, or a mobile app attribution solution. Apparently they had
Apsalar works with a variety of iPhone, iPad and Android travel apps, and one common issue we find on many of these businesses is that large numbers of travel planners engage on their