Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in
Editor’s Note: Apsalar is fortunate to work with many of the world’s best app technology and media providers. From time to time, we will be sharing posts written by leading
Check out the article from Apsalar marketing guy Jim Nichols at iMediaConnection.com. From the piece: US merchants are adopting a strategy that’s very common internationally — focusing on building their
by Jonathan Chen Director of Product and Support We’re very pleased to announce that Google App Engagement tracking is now available in the Apsalar platform. This new capability enables clients
Every mobile app experiences at least some uninstalls from users. And for mobile app marketers, a high rate of uninstalls can be among the most frustrating and challenging business metrics.
As brands look for more ways to measure and understand app uninstalls, one big area of uninstall marketing investment is the development and integration of quality content. App makers have
As a mobile app attribution and data management services provider for a host of countries around the world, we see both commonalities and differences between the mobile app markets in
When it comes to mobile app tracking, is good enough…enough for you? There are a number of mobile attribution solutions available to you and other app marketers today. Finding the
“Trade-ups” are one of the biggest sources of new mobile app attribution and mobile app measurement clients for Apsalar. What we mean by a trade-up is when a company gets
In Post 2 of our travel app marketing series, we discussed the right metrics against which to optimize your mobile app promotional programs. Today, we’re going to examine some travel