Apsalar is Merging with Singular

Bold new chapter in our history creates the first and most powerful end-to-end marketing analytics platform, designed to empower marketers with the most vital insights to drive ROI across mobile,

Great Insights in eMarketer’s Latest Mobile Statpack

eMarketer just published a great set of slides they are calling the US Mobile Time and Activities Statpack. It’s available for free on their site (reg required.) It’s definitely worth

The Impact of Push Notifications on Mobile App Uninstalls

In mid-December, Localytics published a great study on push notifications that you should check out. The study focused on push notifications and consumer attitudes toward these high impact app mobile

Why Mobile App Uninstalls are More Common in the Developing World

As a mobile app attribution and data management services provider for a host of countries around the world, we see both commonalities and differences between the mobile app markets in

App Developer Glance Interviews Apsalar CEO Michael Oiknine

Our CEO was happy to be interviewed by UK app developer Glance on Measuring The Use And Effectiveness Of Mobile Apps. They asked some thought provoking questions – so much so

What a year for Apsalar and mobile app measurement!

As one year has closed and another is beginning, we thought it would be appropriate to thank our clients, partners, and other business leaders for an outstanding 2015. About two

The Changing Faces of Commerce and App Measurement

There are two interesting articles over at eMarketer today – each underscoring a different mega trend in the mobile and app spaces. First, there’s a comparison between the size and

Mobile-First – What Does it REALLY Mean?

Everyone talks about being mobile-first these days, but what does (or should) that actually mean? How do you ensure that you mean it when you say it? And more importantly,