Half of all connected consumer time takes place in mobile apps, according to digital research firm comScore. That’s just one reason why so many businesses are investing in their own
Every mobile app experiences at least some uninstalls from users. And for mobile app marketers, a high rate of uninstalls can be among the most frustrating and challenging business metrics.
As brands look for more ways to measure and understand app uninstalls, one big area of uninstall marketing investment is the development and integration of quality content. App makers have
Everyone talks about being mobile-first these days, but what does (or should) that actually mean? How do you ensure that you mean it when you say it? And more importantly,