The Basics of Android Advertising ID

Since yesterday’s post, an introduction to IDFA, generated so much interest, we’ll continue the education theme this week by providing an introduction to Android Advertising ID. Android Advertising ID is

Apple IDFA: A Primer for Marketers

One of the most common questions we’re asked is to explain Apple IDFA, the advertising ID in iOS (iPhone) phones. Given that, we thought we’d put out a short and

Putting First-Party Data First

29.06.2015   Jim Nichols   Data   No comments

Today’s eMarketer article on data shows that marketers are increasingly convinced of the importance and efficacy of first-party data as a driver of improved marketing performance. That’s great news because


Los Angelenos, thanks for making our Mobile Marketing Mixer last night such a great event. Special thanks to our partners and friends at Leanplum for making this event such a great success!

Clarifying the Meaning of First-Party Data

We just posted some educational content on our site, and one of the most popular downloads is about understanding the difference between first- versus third-party cookies. Thousands of marketers use

Customer Data and the Meteoric Growth of Mobile Programmatic Buying

Tyler Loechner at MediaPost published an intriguing piece on the incredibly rapid growth of Mobile programmatic media spending. Given that Mobile media is often more expensive than media available on the pc web, it follows that maximizing

The Promise of Mobile CRM

Marketers have always loved the strategic promise of CRM – the idea that we can actively manage our relationship with each customer based upon her wants, needs and preferences. But historically

Media Buying Models Decoded

There are a remarkable range of ways to buy mobile digital media these days, and each one has a set of initials that is used as shorthand for it. As

New “Digital Mastery” Mobile Marketing Content and Papers from Apsalar

At Apsalar, we want every marketer to drive the best possible results from their mobile marketing efforts, and believe that education is a critical part of making that happen. That’s why

DMP Defined

17.06.2015   Jim Nichols   Data   No comments

The language of digital is full of acronyms and abbreviations – so full that sometimes it can be hard to keep up with all of the terminology. We’re going to