Using Data-Driven Marketing to Grow Travel Apps – Post 3 of 4

In Post 2 of our travel app marketing series, we discussed the right metrics against which to optimize your mobile app promotional programs. Today, we’re going to examine some travel

What the LVIMA Awards Show Can Teach Us About the Mobile-First Consumer

I had the great pleasure of being a judge in this year’s Las Vegas Innovation Marketing Association awards, the winners of which were announced last night in a delightfully schmaltzy

The Growing Importance of National App Monetization Strategies

When it comes to app monetization strategy, there are a number of ways to drive revenue from an app. The three most common are: Charging for the app Enabling in-app

All About Beacons, iBeacons and Eddystone Beacons

People have been talking about the promise of beacons as a marketing tool for some time, but lately that conversation level has escalated. Perhaps it’s because more consumers than ever

Mobile Marketing and Mobile App Marketing Links

We’ve put together this page of links to help people looking for mobile marketing information. We offer links as a service to our site visitors but do not vouch for

Mobile App Measurement – How to Action the Data (Post 1 of 2)

Mobile app measurement helps us better understand which marketing tactics are most effective. But it also helps us better understand our users and customers. We all know that more and

What Does Install Attribution Double-Counting Cost You?

As leaders in mobile app attribution and measurement, one of the key benefits we provide is to act as a third-party check, determining which media company deserves credit for driving

DMPs and the Power to Speak to Individuals…as Individuals

8.07.2015   Jim Nichols   Data, DMP   No comments

We speak a lot on this blog about why DMPs are important. They give us the opportunity to understand consumers like we never could before. That’s fantastic, of course, but marketers

Announcing the Launch of Apsalar Audiences for Facebook

This important new Apsalar service enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting across the world’s leading social network. We’re

Ad Fraud and Mobile Ad Fraud Explained in Plain English

Apsalar‘s recent educational posts are driving a lot of positive commentary, so we will continue to post short – in plain English – definitions and explanations of buzzy digital topics, in