eMarketer’s Seven Ecommerce Trends You Need to Understand Now a Great Watch

4.08.2016   admin   Data   No comments

eMarketer develops great research for all sectors of digital, and has a particularly strong focus on commerce. Their recent webinar, entitled 7 Ecommerce Trends You Need to Understand, is a

Great Insights in eMarketer’s Latest Mobile Statpack

eMarketer just published a great set of slides they are calling the US Mobile Time and Activities Statpack. It’s available for free on their site (reg required.) It’s definitely worth

7 Ways Retailers are Working to Crank their mCommerce Sales

Check out the article from Apsalar marketing guy Jim Nichols at iMediaConnection.com. From the piece: US merchants are adopting a strategy that’s very common internationally — focusing on building their

Now Available! Uninstall Attribution for iOS

First iOS uninstall measurement solution from a mobile attribution provider gives advertisers critical insights on user quality and longevity. by Jonathan Chen Director of Product and Support Today we are

The Impact of Push Notifications on Mobile App Uninstalls

27.01.2016   admin   Data, In The News   No comments

In mid-December, Localytics published a great study on push notifications that you should check out. The study focused on push notifications and consumer attitudes toward these high impact app mobile

How Content Can Help Reduce Your App Uninstalls

As brands look for more ways to measure and understand app uninstalls, one big area of uninstall marketing investment is the development and integration of quality content. App makers have

Why Mobile App Uninstalls are More Common in the Developing World

As a mobile app attribution and data management services provider for a host of countries around the world, we see both commonalities and differences between the mobile app markets in

App Developer Glance Interviews Apsalar CEO Michael Oiknine

14.01.2016   admin   Data, In The News   No comments

Our CEO was happy to be interviewed by UK app developer Glance on Measuring The Use And Effectiveness Of Mobile Apps. They asked some thought provoking questions – so much so

When it comes to mobile app tracking, is “good enough”…enough?

When it comes to mobile app tracking, is good enough…enough for you? There are a number of mobile attribution solutions available to you and other app marketers today. Finding the

Apsalar Enables Migration of Complete Device and Event Data

“Trade-ups” are one of the biggest sources of new mobile app attribution and mobile app measurement clients for Apsalar. What we mean by a trade-up is when a company gets