8 Mobile App Marketing Predictions for 2017

It’s that time of year. Time to look back at how app marketing changed in 2016, and look ahead to what the future will hold. Hence, our first annual app

4 Ways to Drive Your Mobile App Revenue Growth in 2017

Half of all connected consumer time takes place in mobile apps, according to digital research firm comScore. That’s just one reason why so many businesses are investing in their own

Insight without Action is like Cake without Frosting. What’s the Point?

No, this post isn’t a condemnation of knowledge for knowledge’s sake. But it is a comment on the need for USING the consumer insights you gather in order to live

Apsalar Announces Enhancements to Our Partner Portal

By Jonathan Chen Director of Product and Customer Support Apsalar offers what we call a “Partner Portal” to help clients share information with their media vendors, and to help those

Apsalar Introduces Industry’s First User-Level REINSTALL Tracking

By Jonathan Chen Director of Product and Customer Support Earlier this year, Apsalar led the industry in introducing uninstall tracking – first for Android and then for iOS. We’re leading

Observations from iMedia Agency Summit 2016

By Jim Nichols VP-Marketing, Apsalar Attending the iMedia Agency Summit is sort of a long-term tradition for me. I started in marketing on the agency side, and when I transitioned

The Four Components of the Apsalar Mobile Marketing Cloud Suite

Looking for more specific information on the Apsalar Mobile Marketing Cloud? The fully integrated app attribution, measurement and audiences platform helps marketers drive extraordinary ROI through more targeted customer acquisition

Introducing Apsalar Mobile Marketing Cloud

Apsalar is pleased to announce the launch of the Apsalar Mobile Marketing Cloud. This fully integrated app attribution, measurement, user data and audiences platform helps CMOs drive extraordinary ROI through

5 Questions and Answers about Mobile Marketing Clouds

There are more and more marketers talking about “mobile marketing clouds” these days. We thought we’d take a few minutes to outline what we mean by a mobile marketing cloud,

Android the Driving Force Behind Growing Global Smartphone Penetration

eMarketer published an impressive set of stats today, on the global penetration of smartphones. According to the research and insights company, the penetration of smartphones among mobile users. According to