Driving ROI for Brand Apps – 10 Rules of Thumb

Games are a driving force in the fast-growing app industry. But there are now tens of thousands of “brand apps,” designed to do everything from sell goods to drive rich,

Comscore’s 2015 App Report: A Treasure Trove of Great Data

If you haven’t yet downloaded the comScore 2015 Mobile App Report, you should really do so. These periodic publications, which are available for free on their site, are loaded with

Upcoming Webinar – Six Ways Top Apps are Driving More Growth

Every app marketer needs to find new ways to grow their business. And our upcoming webinar is all about just that. Apsalar and InMobi have teamed up to develop a webinar full of

Apsalar Announces $8 Million Funding

Round to support global expansion for the leading mobile attribution and data management solutions provider includes first investment from Yahoo Japan’s YJ Capital. Apsalar, the mobile ROI platform that empowers

Apsalar Adds New Dashboard to Aid Strategic Understanding and Decision-Making

by Sanaz Motahari At Apsalar, we pride ourselves on helping app marketers “go deep” to develop the richest possible insights on their app businesses. By offering features like unlimited event

In-App Video Captures the Spotlight

As a mobile app measurement company, we have a unique view into what the users of leading apps are doing in those environments. And one of the really fascinating trends

The Growing Importance of National App Monetization Strategies

When it comes to app monetization strategy, there are a number of ways to drive revenue from an app. The three most common are: Charging for the app Enabling in-app

Creating Customer-Centric App Marketing Strategy

As digital vehicles have moved from a supporting to a starring role in brand experience, expectations about the quality and richness of these experiences have grown dramatically. While once digital played primarily

All About Beacons, iBeacons and Eddystone Beacons

People have been talking about the promise of beacons as a marketing tool for some time, but lately that conversation level has escalated. Perhaps it’s because more consumers than ever

Mobile Ad Blocking and What We Can Do About It

A recent Adobe and PageFair study reported that almost 200 million people are now using desktop ad blockers. Boom. That’s a lot of people. And definitely evidence of a worrying trend