The Four Components of the Apsalar Mobile Marketing Cloud Suite

Looking for more specific information on the Apsalar Mobile Marketing Cloud? The fully integrated app attribution, measurement and audiences platform helps marketers drive extraordinary ROI through more targeted customer acquisition

Introducing Apsalar Mobile Marketing Cloud

Apsalar is pleased to announce the launch of the Apsalar Mobile Marketing Cloud. This fully integrated app attribution, measurement, user data and audiences platform helps CMOs drive extraordinary ROI through

5 Questions and Answers about Mobile Marketing Clouds

There are more and more marketers talking about “mobile marketing clouds” these days. We thought we’d take a few minutes to outline what we mean by a mobile marketing cloud,

Android the Driving Force Behind Growing Global Smartphone Penetration

eMarketer published an impressive set of stats today, on the global penetration of smartphones. According to the research and insights company, the penetration of smartphones among mobile users. According to

Mobile App Remarketing Has Become a Really Big Deal

At the risk of being a scosh repetitive on this blog…arguably the biggest trend in app marketing this year is the dramatic increase in mobile app remarketing spending versus just

Usability Improvements for Apsalar Attribution

By Srujan Akula Vice President of Product I am pleased to announce that Apsalar has debuted UI improvements that make the product faster and easier to use. Here are some

New Pre-Built Audiences for the Apsalar Audience Builder

By Srujan Akula Vice President of Product As many of you know, Apsalar has been at the forefront of making tools to enable app marketers to do the same sort

APSALAR NAMED TO THE PINTEREST MARKETING PARTNERS PROGRAM

Apsalar is pleased to announce that it has been named to Pinterest’s Marketing Partners (PMP) program. Under the agreement, Apsalar will be able to measure and attribute app installs and

Remarketing Rockets to 14% of Paid Events

As a measurement and audiences company, we closely follow developments in the mobile app marketing space. And one of the biggest such developments — by far — is the megatrend

Apsalar Debuts New Postback Management System to Ensure Maximum Postback Accuracy and Speed of Delivery

We’re pleased to announce that Apsalar has developed and deployed an entirely new postback management system to raise the standard in the mobile marketing measurement category by ensuring maximum accuracy