Ad-X Tracking Customers – Just 2 Weeks to Go!

  If you want to make an easy job seem mighty hard, keep putting off doing it. -Olin Miller Well, we’ve reach T-14 days and counting down. AD-X Tracking service

Apsalar na estrada para o Brasil (Apsalar on the Road to Brazil)

Our CEO Michael Oiknine is in Rio de Janeiro and Sao Paolo this week, to see clients and to share the stage at the MMA event with GABRIELA COMAZZETTO of Twitter.

Apsalar Now Offers Measurement and Attribution for Instagram!

We’re really excited to announce that Facebook has expanded our Mobile Measurement Partner relationship to include Instagram!  That means we will be able to bring the same depth and granularity of data

Great Insights Available in the eMarketer Personalization for Retailers Roundup

Personalization is a topic we refer to fairly frequently on this blog, so we thought you might be interested in eMarketer’s new publication, Personalization for Retailers Roundup. This collection of

AD-X Tracking Clients – Tick Tock. Time is Running Out – Get in Touch

OK, so you may have delayed looking for an AD-X Tracking replacement for a host of valid reasons. But there comes a time in all most everything where you need

How App Tracking Enables More Powerful Lookalike Modeling and Targeting

For the last several weeks, we’ve spent a lot of time talking about how app tracking and mobile apps can help marketers segment and monetize current app users. Today we’d

The Blank Video Project: Its Significance to App Tracking

Note: App tracking really is the topic of this post. Just bear with the first few paragraphs because they are a sort of parable about the importance of evaluating all KPI-relevant app

9 Must-Haves for a Successful App

At Apsalar, we speak with dozens of brand leaders every week, including many that have questions about what sorts of best practices exist to ensure the success of an app.

Ad-X Tracking: Last Minute Replacement Option

If you are an AD-X tracking client for mobile app tracking, attribution and measurement, you are likely aware that Criteo has announced that they will be sun setting the service on

Mobile Measurement Shows Why iPhone and Android Retail Apps Fail

There is an interesting article today on Mobile Marketer entitled “Some big retailers ignore their apps but at what cost?” that’s definitely worth a read. The discussion focuses primarily on