Four Strategies To Unlock Value From Your Mobile User And Customer Data

Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. I started out on the PC side of digital, where marketers have long

How to Power App Revenue with First-Party Data and Mobile Programmatic

by Michael Oiknine Co-founder and CEO This week I had a fantastic opportunity to speak to the audience at Ad Exchanger’s Programmatic I/O SF about how app brands can use

Five Ways To Improve The Quality Of Your App Users

A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting

Promoted App Pins Now Available to All Advertisers

You may have seen the post from Pinterest highlighting that Promoted App Pins are now available to all brands. This official launch means that Promoted App Pins will now be

Apsalar Adds Audience, Revenue and Engagement Lift Analysis to Enhance Our Mobile Marketing Cloud

By Srujan Akula VP-Product, Apsalar I am pleased to announce that Apsalar has added revenue and engagement lift analysis to its fast-growing Mobile Marketing Cloud suite. This addition is a

Fast Approaching: MAU Las Vegas 2017

Have you made your plans to attend MAU Las Vegas 2017 yet? The event, May 3-4, is always among the most important app marketing events of the year. Apsalar

Observations From Ad:Tech New Delhi 2017

by Dayton Keane VP – Sales and Marketing I absolutely love visiting and doing business in India. While Apsalar established a sizeable local team based in Bangalore more than a

Join Apsalar CEO Michael Oiknine at Ad Exchanger’s Programmatic I/O SF

Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one

Seven Mobile Marketing Opportunities For The Travel Industry

It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are increasingly being spent via digital, especially on mobile. According to the latest

Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts

These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer