UI Enhancements for Apsalar Attribution

by Jonathan Chen Director of Product and Support Apsalar is proud to announce improvements to our user interface, designed to make working with our service simpler and easier. All of

Big Mobile App Marketing Glossary

Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in

eMarketer’s Seven Ecommerce Trends You Need to Understand Now a Great Watch

4.08.2016   Jim Nichols   Data   No comments

eMarketer develops great research for all sectors of digital, and has a particularly strong focus on commerce. Their recent webinar, entitled 7 Ecommerce Trends You Need to Understand, is a

Great Insights in eMarketer’s Latest Mobile Statpack

eMarketer just published a great set of slides they are calling the US Mobile Time and Activities Statpack. It’s available for free on their site (reg required.) It’s definitely worth

Jampp’s New Study: Consumer Behavior on eCommerce Apps

You may already have heard about or seen the coverage of Jampp’s new study of consumer behavior in ecommerce apps. This major new report provides some rich insights on how consumers

Guest Post from Apsalar Partner Leanplum: How to Send Push Notifications at the Optimal Time

Editor’s Note: Apsalar is fortunate to work with many of the world’s best app technology and media providers. From time to time, we will be sharing posts written by leading

Mobile Marketing Uncracked Unpanel

Last week, Apsalar and our great partner Glispa hosted a presentation and “unpanel” focused on the best strategies and tactics for driving mobile app growth. We thought we’d provide a

Guest Post from Apsalar Partner Aarki: Programmatic Advertising – The Future of Mobile Marketing

Editor’s Note: Apsalar is fortunate to work with many of the world’s best media partners. From time to time, we will be sharing posts written by leading partners on topics we think

7 Ways Retailers are Working to Crank their mCommerce Sales

Check out the article from Apsalar marketing guy Jim Nichols at iMediaConnection.com. From the piece: US merchants are adopting a strategy that’s very common internationally — focusing on building their

Read Apsalar Cofounder and CEO Michael Oiknine’s Op-Ed on AdExchanger

16.06.2016   Jim Nichols   Press   No comments

Check out today’s AdExchanger op-ed from our own Michael Oiknine, Apsalar Cofounder and CEO. Who’da ever thunk that Benson and Stabler had so much in common with the fight against