Forrester: mCommerce to Reach 10% of Total eCommerce in the US This Year


Over at MediaPost today, there’s a nice rundown of a new Forrester report outlining ecommerce and mcommerce trends in the US. According to the article, about $34B in mcommerce sales are expected this year. The article also identifies some interesting trend info about ecommerce in general. Purchasing via digital channels, for example, has reached 69% […]

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Android Dominates in Smartphones and Tablets in LATAM


For some time Android has been the dominant operating system in Latin America for smartphones, likely in part because of the lower price points for some Android phones. But eMarketer reports that a study from IMS and comScore shows similar Android dominance in tablets throughout the region. The study, which encompassed six different markets in […]

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Millennials Relying on Phones for Auto Shopping


From comes this fascinating infographic about how Millennials use their phones for shopping. A little factoid to whet your appetite: 80% of Millennials use their phones for an auto shopping task Just 46% of older people do There’s lots of other data which we encourage you to check out. This is yet another sign […]

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Join Us at the First US Mobile Measurement Mixer!


We’re pleased to announce that we’ll be sponsoring the first Mobile Measurement Mixer in  San Francisco in May. MMM has previously been held in five cities around the world, to capacity crowds, and now we’re bringing it home. The idea behind these great events is to foster learning and discussion of mobile and mobile app […]

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eMarketer’s Mobile Content and Activities Roundup Now Available


Periodically the eMarketer team publishes a “roundup” document summarizing a great deal of research on a particular topic, and this US mobile roundup is a great example. Inside this great publication, which is presented by HP, you’ll find tons and tons of data relating to mobile usage, favored content types, app statistics, and more. Two […]

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In-Store Mobile Shopping Data


We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get product ratings, and the like. Over at Mobile Marketing Daily, this Shop Talk piece reviews a host of mobile in-store shopping metrics. Here’s a tease to whet your appetite: Of those who use their phones in a […]

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Who’s Using App Data to Power All of Their Marketing?

Most of us know that time in apps now represents more than 50% of US connected time, and the figures for countries like India, Brazil and Japan are much higher. Given the high levels of marketer interest in powering marketing and customer experience with a 360 view of the customer, you’d think that many companies […]

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Generations and Mobile


  Everybody loves an infographic…and Adweek published an interesting one this week, using data from a recent Millward Brown Digital survey of more than 1,000 consumers in three generations (Millennials, born after 1980; Generation X, born 1965-1980; and Boomers, born from 1946-1964.) The focus of the research was to understand device penetration and usage for the three […]

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Join Us at’s Mobile Apps Unlocked


Apsalar will be presenting at the upcoming event entitled, Mobile Apps Unlocked: THE Summit for Mastering App Acquisition, Retention, and Unlocking LTV. This great event, which is being held May 5 and 6 at The Palms Hotel in Las Vegas, is a fantastic opportunity to learn, network, and share ideas on the best ways […]

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Mobile and Mobile App Research from Criteo and Millennial

We want to direct your attention to a couple of extensive pieces of research and analysis that you may find interesting.   Millennial Media: State of the Apps 2015 Snapshot The data from this study are from a Q4 2014 survey of app developers and publishers. Millennial states that their findings revolve around four core […]

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