Promoted App Pins Now Available to All Advertisers

You may have seen the post from Pinterest highlighting that Promoted App Pins are now available to all brands. This official launch means that Promoted App Pins will now be

Five Ways To Improve The Quality Of Your App Users

A few years ago, app marketing focused solely on driving massive install counts. But the industry has since matured, and I’ve seen that many brand leaders now focus on attracting

Apsalar Adds Audience, Revenue and Engagement Lift Analysis to Enhance Our Mobile Marketing Cloud

By Srujan Akula VP-Product, Apsalar I am pleased to announce that Apsalar has added revenue and engagement lift analysis to its fast-growing Mobile Marketing Cloud suite. This addition is a

Fast Approaching: MAU Las Vegas 2017

Have you made your plans to attend MAU Las Vegas 2017 yet? The event, May 3-4, is always among the most important app marketing events of the year. Apsalar

Observations From Ad:Tech New Delhi 2017

by Dayton Keane VP – Sales and Marketing I absolutely love visiting and doing business in India. While Apsalar established a sizeable local team based in Bangalore more than a

Join Apsalar CEO Michael Oiknine at Ad Exchanger’s Programmatic I/O SF

Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one

Seven Mobile Marketing Opportunities For The Travel Industry

It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are increasingly being spent via digital, especially on mobile. According to the latest

Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts

These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer

Started Your Ad-Tech New Delhi Planning?

Apsalar is exhibiting again at the ad:tech New Delhi show, and if you are planning to attend, we hope you will drop by our booth and connect with one of

WTF are Universal Links and Why Should You Care?

Recently a slew of prospective customers have asked us questions about Apple’s Universal Links. While they have been around for a while, many companies aren’t yet using them on their