Choosing the Right DMP – Part Three of Three

05/22/2015

Yesterday’s post focused on analyzing and actioning data and audiences. Today we’ll discuss the need for available analytics and account service, and finish with some conclusions. SERVICE Does the platform offer custom analytics services to support my internal marketing and analytics teams? It’s probably no secret to you or your organization that experienced big data […]

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Choosing the Right DMP – Part Two of Three

05/21/2015

In yesterday’s post we provided some topics and questions to help you consider DMP alternatives as regards their ability to collect and organize first party data. In today’s post, we’ll provide some questions and ideas on how to evaluate alternatives based upon their abilities to analyze and action data, customer profiles and audiences. ANALYZE Does […]

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Choosing the Right DMP – Part One of Three

05/20/2015

So you’ve decided you need a DMP. Congratulations on making a really smart decision – to put data and customers at the center of your strategy and programs! Now the key challenge is to choose the right platform for your business. You have a number of choices in DMPs – each with its own unique […]

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Mobile: $1Trillion in Retail Purchase Influence, Says Deloitte Digital

05/18/2015

Most of us are aware that digital’s influence on offline retail purchases is strong, and getting stronger. How strong? Well, a study entitled Navigating the New Digital Divide, from Deloitte Digital, puts it well into the 11 digit range. According to the report, all of digital influenced more than $1.7Trillion in retail sales in 2014, […]

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Lots of Mixing at MMM SF This Week

05/14/2015

Many thanks to the people that came to the Apsalar- and Swrve-hosted Mobile Measurement Mixer in SF this week. This is the fifth MMM event we’ve had globally, and our first in the US. More than 200 people came during the course of the evening to learn, share ideas, and network with others driven by […]

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So What’s a Mobile DMP? We’re Glad You Asked

05/13/2015

It’s Time to Think Mobile-First The terms “mobile DMP” and “mobile-first DMP” are being used in digital with increasing frequency. This trend reflects the growing importance of mobile in many brands’ customer contact plans, as well as increasing marketer awareness of the need for capturing and leveraging mobile data. There are a range of definitions […]

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mCommerce Conversion Rates Catching up to PC eCommerce

05/12/2015

There’s some really interesting data available today in an article on eMarketer entitled Smartphones Are Closing the Retail Ecommerce Device Gap. The data compare the conversion rates on different devices for digital commerce. From the piece: Smartphones have the lowest conversion rate of any device—at 1.0% in Q1, it was just half the rate on […]

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Reminder – Mobile Measurement Mixer is Tonight!

05/11/2015

Just a reminder for those who registered that the Mobile Measurement Mixer SF, brought to you by Apsalar and Swrve, is tonight! It’s going to be a great evening – we’ll start with an exploration of best practices related to data management and activation, and then move into the networking. We hope you’ll join us! […]

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Smartphones Now Number Three Most Owned Tech Devices in the US

Smartphones have zipped by laptops and are now the third most owned tech devices in the US, according to the 17th Annual Household CE Ownership and Market Potential Study from the Consumer Electronics Association. The study reports that smartphones are now owned by 72% of households in the US, behind only TVs (at 97%) and DVD/Blu-Ray […]

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Useful Objects, Shiny Objects and the Essential Data Gap

05/08/2015

There’s an interesting piece from yesterday on MediaPost’s Agency Daily that got us thinking about trends in the industry and how they’ve impacted brands and agencies. The piece discusses the results of an eConsultancy survey that asked clients what they wanted and needed from their agencies. One interesting result: “expertise in emerging trends — tech […]

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