We’ve spent the last week reviewing much of the data from our recent mobile marketer survey. Today we’re going to boil it down into fours salient takeaways. 1 The critical

In yesterday’s mobile marketing survey post, we discussed how the spending patterns of app marketers are changing. In today’s post, we’re focused on the risks and costs of app fraud.

In yesterday’s post about our mobile marketing survey, we discussed the growing importance of user quality in app marketing decisions. Today we’re going to zero in on how and where

In yesterday’s mobile marketing survey post, we discussed how apps make and spend money. Today our focus is on users and how mobile app marketers are spending more time and

This post is part of a series that focus on the results of a recent survey of mobile app marketers that Apsalar fielded in close partnership with Thomvest Ventures. Yesterday’s

Apsalar, in close partnership with one of our key investors, Thomvest Ventures, recently fielded a quantitative survey to find out more about what marketers are thinking and doing as we

Editor’s Note: Apsalar is fortunate to work with many of the world’s best app technology and media providers. From time to time, we will be sharing posts written by leading

by Jonathan Chen Director of Product and Support The upcoming iOS 10 launch brings with it exciting new opportunities for app developers and publishers. It also requires that app attribution