Welcome Raj Kandasamy & Jim Nichols

We’re delighted to announce the appointment of Raj Kandasamy as VP of Engineering and Jim Nichols as VP of Marketing. In their new roles, Kandasamy will be responsible for all

Apsalar Becomes Twitter Mobile Measurement Platform Partner

Apsalar, the leading enterprise mobile attribution & intelligence platform, announced today that it has added tracking & attribution capabilities for Twitter Mobile App Promotion campaigns. Apsalar clients will now be

Apsalar Exits Mobile DSP Business to Focus on Measurement

Apsalar, a leading mobile measurement & intelligence platform and certified Facebook Mobile Measurement Partner (MMP), announced today that it will exit the programmatic media business to focus all development resources

Apple IDFA Changes: Common Questions & Next Steps

Update: Apple’s updated policy now allows applications to use the Apple IDFA to attribute app installs and post-install actions. The new policy outlines three scenarios for the acceptable use of

Apsalar Passes 1B Unique User Profiles and Makes Key Hires

Apsalar, the data-driven mobile advertising platform, today announced it has surpassed 1B unique user profiles worth of 1st party data. Apsalar uses this data to improve the effectiveness of their

Apsalar’s Series B: Just The Beginning For App Marketers

By Michael Oiknine Almost two years ago, Apsalar closed a Series A round of financing from world-class investors such as Thomvest Ventures, DN Capital, and Battery Ventures. I am excited

Apsalar Raises $9M Series B Led by DCM to Expand Mobile DSP

Apsalar, a leading mobile advertising and analytics company, today announced that it has closed a $9 million Series B round of financing.  The round was led by DCM, with participation

Rethink Your Mobile App Advertising: 4 Ways to Boost ROI

The mobile ecosystem has seen explosive growth year over year since the introduction of the iPhone in 2007. As competition becomes more fierce, app marketers, brands, and media buyers need

Top Mobile Game Categories by In-App Purchases & Engagement

New Mobile App Data Today’s most successful developers are giving their apps away in the app store for free, and, if done correctly, it’s an effective monetization model. At the

Apsalar Joins StackMob’s Marketplace for APIs

Apsalar Analytics Now Available for Free to StackMob’s 15,000 Developers Through the New Marketplace Apsalar, provider  of the most advanced Mobile Engagement Management solutions for app developers and marketers, today