Join Us at the First US Mobile Measurement Mixer!

We’re pleased to announce that we’ll be sponsoring the first Mobile Measurement Mixer in  San Francisco in May. MMM has previously been held in five cities around the world, to

eMarketer’s Mobile Roundup Now Available

Periodically the eMarketer team publishes a “roundup” document summarizing a great deal of research on a particular topic, and this US mobile roundup is a great example. Inside this great

In-Store Mobile Shopping Data

We’ve all seen it and done it. Using our mobile phones at retail to compare models, prices, get product ratings, and the like. Over at Mobile Marketing Daily, this Shop

Who’s Using App Data to Power All of Their Marketing?

Most of us know that time in apps now represents more than 50% of US connected time, and the figures for countries like India, Brazil and Japan are much higher.

Generations and Mobile

  Everybody loves an infographic…and Adweek published an interesting one this week, using data from a recent Millward Brown Digital survey of more than 1,000 consumers in three generations (Millennials, born

Join Us at’s Mobile Apps Unlocked

Apsalar will be presenting at the upcoming event entitled, Mobile Apps Unlocked: THE Summit for Mastering App Acquisition, Retention, and Unlocking LTV. This great event, which is being held

Mobile and Mobile App Research from Criteo and Millennial

We want to direct your attention to a couple of extensive pieces of research and analysis that you may find interesting.   Millennial Media: State of the Apps 2015 Snapshot

Brazil Mobile Ad Spending Continues to Climb Rapidly

Brazil is one of the fastest growing mobile and digital markets in the world, and this new article from eMarketer provides some great metrics to prove it. From the article:

Facebook Launches Analytics Tool

The news is everywhere. Facebook is introducing its own mobile app measurement solution. So what is the significance of this announcement for mobile marketers? We think there are four key

eMarketer’s Retail Lessons from Holiday Season 2014

A big portion of Apsalar’s business is in supporting companies active in mcommerce – specifically in the retail, etail, travel and personal finance verticals. So we are always watching for