Useful Objects, Shiny Objects and the Essential Data Gap

There’s an interesting piece from yesterday on MediaPost’s Agency Daily that got us thinking about trends in the industry and how they’ve impacted brands and agencies. The piece discusses the

As Retailers Embrace Programmatic, Harnessing ALL First Party Data Grows Even More Important

An interesting article on eMarketer today outlines how retailers are increasing their investments in programmatic media as a means of connecting with individuals with consistent messaging across channels. The data

Planning for Today – and Tomorrow – in Your Customer Data Strategy

The pace of change in digital marketing is staggering. Which gives marketers a serious challenge in that they must create programs and identify platforms that will work today while also

mCommerce in the Mall

There’s an interesting piece this week from Mobile Marketing Daily about how mobile apps are figuring into the new in-person shopping experience in malls. We all know that mobile devices

Mobile Engagement Mixer SF Next Week! Sign Up

  In just over a week, Apsalar and Swrve are sponsoring the first Mobile Enagagement Mixer in SF. With mobile accounting for over 72% of digital advertising spend by 2019,

It’s YOUR Mobile Data! Take Control and Put it to Work ~ Part 2

We’ve discussed the issues. These are challenges facing many companies active in the mobile space but whom have not yet taken control of their mobile data, specifically their mobile app

It’s YOUR Mobile Data! Take Control and Put it to Work ~ Part 1

The essence of good marketing is being customer-focused. Our field is all about understanding consumer needs and aligning products and communications to reflect and address them. Today, many companies are

mCommerce to Reach 10% of Total eCommerce in 2015

Over at MediaPost today, there’s a nice rundown of a new Forrester report outlining ecommerce and mcommerce trends in the US. According to the article, about $34B in mcommerce sales

Android Dominates in Smartphones and Tablets in LATAM

For some time Android has been the dominant operating system in Latin America for smartphones, likely in part because of the lower price points for some Android phones. But eMarketer

Millennials Relying on Phones for Auto Shopping

From comes this fascinating infographic about how Millennials use their phones for shopping. A little factoid to whet your appetite: 80% of Millennials use their phones for an auto