Join Apsalar CEO Michael Oiknine at Ad Exchanger’s Programmatic I/O SF

Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one

Seven Mobile Marketing Opportunities For The Travel Industry

It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are increasingly being spent via digital, especially on mobile. According to the latest

Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts

These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer

Started Your Ad-Tech New Delhi Planning?

Apsalar is exhibiting again at the ad:tech New Delhi show, and if you are planning to attend, we hope you will drop by our booth and connect with one of

WTF are Universal Links and Why Should You Care?

Recently a slew of prospective customers have asked us questions about Apple’s Universal Links. While they have been around for a while, many companies aren’t yet using them on their

All About Facebook MMPs Versus Deep-Link-Based App Marketing Measurement

Facebook advertising drives a massive share of mobile app installs and re-engagement events. And each year, that role grows stronger. We see in our data that many leading app marketers invest

Four Things Every Marketer Needs To Know About Mobile

Ordinarily, this blog focuses on topics specifically of interest to enterprise app marketers. Today’s post is intended for a far broader audience — any marketer interested in getting mroe form

Apsalar Best Practices Article on Forbes

We’ve got a new tips article on that may interest you. Entitled, Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts, the focus is on

What a Year and Thank You!

As 2016 draws to a close, we thought we’d take a few moments to reflect on some of the great things that have happened over the past year. Sometimes a

Mobile App User Quality: The Industry’s New Passion

For many years, mobile app marketing operated as a Wild West – one in which the tactics were many and the rules few. More than 1,000 ad networks and other