Join Apsalar CEO Michael Oiknine at Ad Exchanger’s Programmatic I/O SF
Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel. Programmatic I/O is definitely one
Seven Mobile Marketing Opportunities For The Travel Industry
It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are increasingly being spent via digital, especially on mobile. According to the latest
Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer
Started Your Ad-Tech New Delhi Planning?
Apsalar is exhibiting again at the ad:tech New Delhi show, and if you are planning to attend, we hope you will drop by our booth and connect with one of
WTF are Universal Links and Why Should You Care?
Recently a slew of prospective customers have asked us questions about Apple’s Universal Links. While they have been around for a while, many companies aren’t yet using them on their
All About Facebook MMPs Versus Deep-Link-Based App Marketing Measurement
Facebook advertising drives a massive share of mobile app installs and re-engagement events. And each year, that role grows stronger. We see in our data that many leading app marketers invest
Four Things Every Marketer Needs To Know About Mobile
Ordinarily, this blog focuses on topics specifically of interest to enterprise app marketers. Today’s post is intended for a far broader audience — any marketer interested in getting mroe form
Apsalar Best Practices Article on Forbes
We’ve got a new tips article on Forbes.com that may interest you. Entitled, Five Best Practices To Boost The ROI Of Your Retail Mobile Sales Efforts, the focus is on
What a Year and Thank You!
As 2016 draws to a close, we thought we’d take a few moments to reflect on some of the great things that have happened over the past year. Sometimes a
Mobile App User Quality: The Industry’s New Passion
For many years, mobile app marketing operated as a Wild West – one in which the tactics were many and the rules few. More than 1,000 ad networks and other