To get the most out of your first-party data, you need outstanding business and user capabilities. The Apsalar Mobile Marketing Cloud offers everything you need to take your marketing programs to even greater heights. With a data lookback of up to 2 years, and the most advanced cohorting capabilities in the mobile app category, you’ll understand the true business value of your programs, and identify the key characteristics of your best users and customers. Our easy-to-use tools give you the power to both understand your results and formulate plans for future success.

You can’t perform app analytics for your business and users with just 90 days of lookback. That’s why we offer two-year data retention – so you can perform mobile app analysis that proves the value of your marketing and uncovers actionable user experience insights about your customers. Perform long-term mobile app business analysis like Lifetime Value (LTV), Return on Ad Spend (ROAS), Average Revenue per User (ARPU), Average Revenue Per Paying User and more!

Get spend insights and true mobile app business analytics side by side in a single platform. At no additional charge. Simplify your mobile app measurement and analysis, and monitor the progress of your iOS and Android marketing campaigns and programs. Our unique mobile app marketing spend tracking system works with every major media buying model:

  • Mobile app Cost per Install (CPI)
  • App Cost per Click (CPC)
  • Smartphone app Cost per Acquisition (CPA)
  • App Cost per Thousand (CPM)

Go deep to understand your customers and their user engagement by analyzing them against any relevant metric or action. With real-time data updates instead of daily batching, you will capture up-to-date mobile app user insights and respond faster to trends. Plus, Apsalar Mobile Marketing Cloud lets you analyze your mobile app user cohorts against any time periods, up to two years.

Apsalar is the first mobile attribution and actioning service that offers uninstall insights down to the individual user level. This unique feature enables you to uncover ways to improve the quality of users you drive to your business.

  • Understand and attribute uninstalls on eight dimensions
  • Use cohort analysis to determine length of user retention
  • Deliver uninstall postbacks to help partners optimize for user quality
  • Export user-level data to internal platforms for in-depth analysis

Leverage dedicated mobile app analytics platform experts to provide team training and support throughout your Apsalar Mobile Marketing Cloud engagement.  You and your team are never alone with Apsalar. From an assigned implementation lead, to complete app data onboarding, to training for your team, to expert assigned account managers and tech resources, you’re in good hands.