We’re All About Maximizing Mobile ROI 

Your apps face an uphill battle against more than 1.5 million mobile applications in Google Play and the App Store. Getting more installs requires the richest possible understanding of “what works” in your app’s acquisition campaigns. And installs are only step one of the mobile app conversion journey. You need to drive sustained revenue and profit from your mobile apps.

Optimize Every Aspect of Your Marketing

Take control of your data. Apsalar offers an end-to-end Mobile ROI Platform. We measure the effectiveness of your mobile app media vendors, from social networks like Facebook to more than 600 ad networks worldwide. We collect insights about the actions your mobile app users take so you understand every stage of the conversion journey.

Use Apsalar to optimize ad spend to the right partners, programs and campaigns. Then, leverage the Apsalar Mobile ROI platform to define high-performing audience segments. Use them to empower your media partners to field precision retargeting ad campaigns. Share insights and audiences with your marketing platforms to deliver personalized push notifications, emails and more. You can even enhance your analytics and modeling with rich Apsalar in-app behavior data.

Add up all these benefits and it’s easy to see why Apsalar is the best tool to ensure you nail your KPIs.

Our Offices

Our headquarters is in San Francisco’s SOMA district, on Second Street between Harrison and Bryant.
At Apsalar HQ, we offer an innovative and open work environment with six collaboration areas and a fully stocked kitchen/dining area.
Casual dress every day, and flexibility in working hours. In addition, we are expanding rapidly, and creating offices in Portland, Oregon and Bangalore, India.

 Mobile Measurement Partner

Twitter Official Partner

Measurement Partner

Measurement Partner

2.3B+ Devices Tracked

45K+ Apps with SDK

99.9% Platform Uptime

100% of Top 200 Media Partners

mCommerce Leader

Global Reach

No Conflict of Interest

Enterprise-Grade Support


Michael Oiknine

Michael is an entrepreneur with over 15 years of experience crafting and selling companies. He is co-founder and CEO of Apsalar. As the co-founder and COO of Kefta, Inc., a SaaS provider of online behavioral targeting solutions, Michael was instrumental in growing and shaping the business before its acquisition by Acxiom. After earning his MBA from Harvard to complement his MS in Engineering from École Centrale Lyon in France, Michael was the managing director of GiSMo, a mobile payment startup owned by Millicom International Cellular and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France.

Michael Oiknine
Co-Founder and CEO

Fazal Majid

Before pursuing his passion for mobile analytics with Apsalar, Fazal honed his engineering, research and development skills as the co-founder and CTO of Kefta, Inc., acquired by Acxiom in March 2007. He led the integration of Kefta’s technology into the Acxiom platform post-acquisition. Before founding Kefta, Fazal graduated with a MS in Engineering from the École Polytechnique and a MS in Telecommunications from Telecom ParisTech in France. Fazal started his career with France Telecom R&D researching Internet payment and e-commerce systems, and then became Deputy VP of Engineering and lead architect for their retail ISP division. His architecture helped Wanadoo scale to become the largest ISP in France. He later served as VP of Operations for EuroNet Internet BV in the Netherlands.

Fazal Majid
Co-Founder and CEO

Raj Kandasamy

Raj Kandasamy brings a wealth of experience in big data engineering, real-time insights and marketing technology development to our company. Most recently, he was VP of Engineering and Data for OpenX, a leading digital, and mobile advertising technology company.  Before OpenX, he was Director of Engineering for the Aggregate Knowledge media intelligence and data management platform, now part of Neustar. At Aggregate Knowledge, he took big data analytics platform to serving billions of requests a month, all while keeping uptime intact. He began his successful career with Intuit and Netscape. Raj focuses on building technology solutions that meet today’s business targets, while also anticipating challenges of SaaS platforms. Raj holds a BS in Computer Science from the Thiagarajar College of Engineering.

Raj Kandasamy
VP of Engineering

Dayton Keane

Dayton was most recently with Mediaplex as the VP Sales & Marketing and responsible for all platform sales.  He formulated effective sales and marketing strategies that lead Mediaplex’s efforts to expand sales penetration in key product areas which included RTB, analytics, tag management, and 3rd party ad serving. Prior to Mediaplex, Dayton served as Vice President of Sales for Fliqz. Fliqz was a video platform provider that worked with some of the largest publishers and advertisers offering video encoding, management, distribution, and monetization across all platforms and mobile devices.  His experience prior to Fliqz included Aptimus, The Loan Page, and Verio.  Dayton started his career at Frontier Communications and spent 7 years in a variety of sales management positions.  Dayton holds a B.A. in geography from the University of California, Santa Barbara.

Dayton Keane
VP of Sales and Marketing

Jason Matthews

Jason’s experience spans 22 years working with companies that have impacted technology products and services domestically and globally. He has led a number of key functions, including data center build outs, contract negotiations, large scale system provisioning, and capacity planning. His previous positions include, Data Center Manager at DHD Media LLC, Director of Network Operations at FPA Medical Management, Inc., and Security Officer at Kefta, Inc. He has consulted for small and large-sized companies, including StrongMail, SheKnows, and Acxiom Corporation.

Jason Matthews
VP of Technical Operations

Jim Nichols

Jim has  20+ years experience in over 80 different categories, including developing successful positioning and go-to-market plans for more than 40 adtech and martech companies.  He joins Apsalar after several years as VP of Marketing for Conversant, where he led various efforts in the successful rebrand of the company from ValueClick, Inc.  The rebrand and associated industry attention for the company contributed to the $2.3B sale of Conversant to Alliance Data in December, 2014. He is a prolific writer for digital trades on brand marketing, mobile, video, data, and customer profiling. Publications include iMedia Connection, Inside Radio, VentureBeat, ad:tech, ShellyPalmer.com, Jack Myers, and many consumer publications. He holds a B.A. in U.S. History from the University of Pennsylvania and an MBA in Marketing from the University of Chicago

Jim Nichols
VP of Marketing

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