Better Insights. High-Performing Audiences.
At Apsalar, our mission is to help app business leaders make the most of their marketing investments. To drive more effective UA, engagement and monetization through data-driven marketing. We help many of the world’s largest mcommerce players drive the revenue and long-term customer relationships they need.
Apsalar Mobile Marketing Cloud provides both essential business and user insights along with audience tools to power customized, data-driven marketing. Use the insights and audiences from our integrated mobile marketing suite to address your app’s biggest growth opportunities.
Learn. Act. Grow.
Activate new users. Bring back cart abandoners to transact. Rewin uninstallers. Upsell and cross-sell your best customers. Even improve your UA efforts with lookalike models of your most profitable users and customers. It’s all possible with our integrated mobile marketing suite.
And while you’re driving great results, you can rest easy knowing that our platform security and business rules help you protect your user data from leakage. That’s why we’re the preferred data management partner for so many leading companies in retail, travel, gaming, personal finance and on-demand services.
Mobile Measurement Partner
Twitter Official Partner
Pinterest Marketing Partner
2.3B Devices Tracked
50,000+ Apps with SDK
99.9% Platform Uptime
No Conflict of Interest
Srujan is a product management expert with an extensive track record of both conceiving a long-term vision for a portfolio as well as leading the development of every aspect of a product plan. He is widely recognized for leading the charge on successful and award-winning technology offerings – both inside and outside of the mobile app arena. Prior to joining Apsalar he was VP of Product for Personagraph, the first brand-focused audience data platform for mobile apps, and VP of Product for Intertrust Technologies, a leading developer of solutions for trusted computing, digital privacy, and security for enterprise manufacturers and software leaders. Prior to Personagraph and Intertrust, he was cofounder and CEO of Doot, an app for sharing life experiences that he successfully sold to an acquirer. Before Doot, he was a product manager at GreenRoad, a category-defining product that monitored and improved teen driving behaviors, and for TeleNav navigation products. He holds a BS in Computer Science from Kakatiya University and an MS in Computer Science from Kansas State University.
Raj Kandasamy brings a wealth of experience in big data engineering, real-time insights and marketing technology development to our company. Most recently, he was VP of Engineering and Data for OpenX, a leading digital, and mobile advertising technology company. Before OpenX, he was Director of Engineering for the Aggregate Knowledge media intelligence and data management platform, now part of Neustar. At Aggregate Knowledge, he took big data analytics platform to serving billions of requests a month, all while keeping uptime intact. He began his successful career with Intuit and Netscape. Raj focuses on building technology solutions that meet today’s business targets, while also anticipating challenges of SaaS platforms. Raj holds a BS in Computer Science from the Thiagarajar College of Engineering.
Dayton was most recently with Mediaplex as the VP Sales & Marketing and responsible for all platform sales. He formulated effective sales and marketing strategies that lead Mediaplex’s efforts to expand sales penetration in key product areas which included RTB, analytics, tag management, and 3rd party ad serving. Prior to Mediaplex, Dayton served as Vice President of Sales for Fliqz. Fliqz was a video platform provider that worked with some of the largest publishers and advertisers offering video encoding, management, distribution, and monetization across all platforms and mobile devices. His experience prior to Fliqz included Aptimus, The Loan Page, and Verio. Dayton started his career at Frontier Communications and spent 7 years in a variety of sales management positions. Dayton holds a B.A. in geography from the University of California, Santa Barbara.
Before pursuing his passion for mobile analytics with Apsalar, Fazal honed his engineering, research and development skills as the co-founder and CTO of Kefta, Inc., acquired by Acxiom in March 2007. He led the integration of Kefta’s technology into the Acxiom platform post-acquisition. Before founding Kefta, Fazal graduated with a MS in Engineering from the École Polytechnique and a MS in Telecommunications from Telecom ParisTech in France. Fazal started his career with France Telecom R&D researching Internet payment and e-commerce systems, and then became Deputy VP of Engineering and lead architect for their retail ISP division. His architecture helped Wanadoo scale to become the largest ISP in France. He later served as VP of Operations for EuroNet Internet BV in the Netherlands.
Jason’s experience spans 22 years working with companies that have impacted technology products and services domestically and globally. He has led a number of key functions, including data center build outs, contract negotiations, large scale system provisioning, and capacity planning. His previous positions include, Data Center Manager at DHD Media LLC, Director of Network Operations at FPA Medical Management, Inc., and Security Officer at Kefta, Inc. He has consulted for small and large-sized companies, including StrongMail, SheKnows, and Acxiom Corporation.
Jim has 20+ years experience in over 80 different categories, including developing successful positioning and go-to-market plans for more than 40 adtech and martech companies. He joins Apsalar after several years as VP of Marketing for Conversant, where he led various efforts in the successful rebrand of the company from ValueClick, Inc. The rebrand and associated industry attention for the company contributed to the $2.3B sale of Conversant to Alliance Data in December, 2014. He is a prolific writer for digital trades on brand marketing, mobile, video, data, and customer profiling. Publications include iMedia Connection, Inside Radio, VentureBeat, ad:tech, ShellyPalmer.com, Jack Myers, and many consumer publications. He holds a B.A. in U.S. History from the University of Pennsylvania and an MBA in Marketing from the University of Chicago
Michael is an entrepreneur with over 15 years of experience crafting and selling companies. He is co-founder and CEO of Apsalar. As the co-founder and COO of Kefta, Inc., a SaaS provider of online behavioral targeting solutions, Michael was instrumental in growing and shaping the business before its acquisition by Acxiom. After earning his MBA from Harvard to complement his MS in Engineering from École Centrale Lyon in France, Michael was the managing director of GiSMo, a mobile payment startup owned by Millicom International Cellular and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France.