Use Apsalar mobile app attribution to assess return on ad spend (ROAS) for all of your app media vendors and campaigns. Then optimize your install and remarketing spend to your best performers. Our mobile app tracking solution also captures mobile app user actions to formulate actionable consumer profiles that can help you maximize ROI. Apsalar provides a complete view of all of the major app marketing and media partners. We’re an official measurement partner of Facebook, Twitter, Google, Apple and more than 600 ad networks worldwide.
Empower your media partners with precision Apsalar remarketing audiences based upon any of hundreds of different user characteristics. Use Apsalar to define perfect audiences for retargeting campaigns that deliver outstanding results. Build and securely deliver audiences for large user groups like non buyers, or get precise with triggered ad messaging to combat issues like shopping cart abandons and lapsed app users. You can even reach out to the users of your other apps for a highly cost-effective way to grow your business.
Extend the power and efficiency of data-driven marketing to all your mobile app user touch points. Easily and securely define and deliver precision app user insights and audiences to all of your marketing platforms. All without complicated integrations or multiple SDKs. Power push notifications, emails and site personalization with custom audiences based upon user characteristics and actions. You can even create more accurate lookalike models and current customer “blocklists” that your media partners can use to drive more efficient growth.
Mobile App Experts Say
“Apsalar’s willingness to listen and support our needs coupled with a quality product make them a great partner for 1-800 Flowers.”
“The untapped opportunity in mobile for marketers will be to get an extremely granular understanding of their customers, anticipate customers’ expectations, and develop unique insights to power better marketing across all channels, not just mobile.”
“I am really impressed by the account management team’s knowledge of the Apsalar platform. They diagnose problems very fast and have complete knowledge.”