Apsalar Named an App Attribution Partner with Google

05/17/17

As part of this new, closer relationship, Apsalar deployed a new set of data integrations and interface improvements that streamline planning and execution of app marketing campaigns delivered via Google AdWords.

Today, we are very pleased to announce that Apsalar has been named an App Attribution Partner with Google. Apsalar is among the first companies to join the new App Attribution Partner program with Google, which is designed to help app advertisers make better and more informed marketing decisions based on rich campaign and user data. Google clients that leverage App Attribution Partners are assured of efficient campaign set-up, access to important metrics to measure and optimize their campaigns, and earliest possible access to many new insights and features as they become available from Google.

 

 

As part of this new, closer relationship, Apsalar deployed a new set of data integrations and interface improvements that streamline planning and execution of app marketing campaigns delivered via Google AdWords.

An Improved Apsalar Integration
With the company’s new app data integration with Google, Apsalar clients benefit from:

  • Upgraded app campaign set-up with fewer steps and simplified ways to set business rules for data sharing
  • Richer reporting that empowers app marketers to measure and analyze across more dimensions and metrics
  • No need to create multiple implementations when apps are managed through multiple AdWords accounts

The new integration and process flow mean that clients can more easily field app marketing campaigns across a broad range of Google properties: Google Search, Google Play, YouTube, and the Google Display Network, including AdMob. The streamlined process also helps eliminate potential data discrepancy issues caused by implementation errors.

The debut of the new integration coincides with Google’s launch of an improved and simplified set-up process for app campaigns delivered via Google AdWords. Together with the Apsalar innovations, these process enhancements make it as easy as possible for Apsalar clients to work with Google.

 

Google’s Growing Importance to App Marketing
While Google has long been a significant player in the mobile app marketing space, it’s recent growth record has been particularly noteworthy. Across the Apsalar global client footprint spanning hundreds of clients, Google’s share of total paid app installs has grown more than 10X in the past 18 months.

We’re very proud to have been named a part of this new App Attribution Partner Program with Google. Out thanks go out to all of the people at Google and Apsalar who have participated in establishing the partner program, and who were a part of our streamlined integration.

Next Steps
Your Apsalar and Google Account Managers will reach out to manage the migration and offer training. Our teams will contact you with what you need to know. Apsalar will be offering live training on the new integration in the upcoming weeks to ensure the transition goes very smoothly.

Thanks for reading, and thanks for being an Apsalar customer.

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