Ad Exchanger’s Programmatic I/O San Francisco event is fast approaching. This year, the 2-day event falls on April 4-5 at the Westin St. Francis Hotel.
Programmatic I/O is definitely one of the most important events in the digital marketing industry, attracting both the industry’s most innovative leaders and its biggest-spending brands. From the beginning, Programmatic I/O events have sought to fill an important need in helping develop the skills, perspectives and networks of both strategic and operational marketers.
This year’s event promises to continue that heritage of programmatic leadership, with more than 70 speakers across 2-days, attracting more than 1,000 programmatic industry leaders.
Apsalar’s co-founder and CEO will be speaking this year, running a day-one session demonstrating how programmatic and app user data are transforming app user experiences. He’ll show how predictive analytics and individually targeted marketing efforts are driving dramatic increases in ARPU, revenue and length of customer relationships. Here’s a capsule description of the session:
How To Power App Revenue With First Party Data And Programmatic
Getting an install is just the first hurdle for app marketing. Driving in-app engagement and transactions is even tougher. Join Apsalar cofounder and CEO Michael Oiknine as he lays out a blueprint to use first-party data and programmatic to cement new users, re-engage cart abandoners, drive incremental transactions and more.
As readers of this blog well know, post-install marketing is one of the biggest growth areas in our industry, and these marketing efforts are made possible through the use of programmatic media powered by first-party user data.Michael will explain how our industry’s biggest players are using their data and programmatic to drive extraordinary growth, and a step by step demonstration of how your brand can get aboard this important industry trend.
This truly is a must-attend event, and you can get more information at the following links: