Usability Improvements for Apsalar Attribution


SrujanAkula_bio (1)

By Srujan Akula
Vice President of Product

I am pleased to announce that Apsalar has debuted UI improvements that make the product faster and easier to use. Here are some of the highlights:

Improved Navigation

We’ve made a big effort to improve usability on all screens so that users can get the data and charts they need in a single view. Instead of text-based navigation, we now use a column of small icons so the main screens are broader. This will help our clients view more data and dimensions in their key reporting views.


Expandable Side Menu

Those that prefer the old, text-based navigation can make it appear by clicking the hamburger menu in the top left of the page.

apsalar-ui2        apsalar-ui3

Improved Readability

Brighter colors and paler backgrounds make our graphs and charts easier to read. Additionally, the wider live area for charts makes everything appear clearer as well.


New Dev Tools Design

We’ve implemented an easy-to-use tab structure to help make the process of creating tracking tags much simpler and clearer. The tabs enable you to take a systematic approach to tag creation with a process that looks and feels simpler, less daunting.


These UI changes are just a small part of our ongoing effort to improve the user experience of our platform, and make it easier to get the insights and data you need to take decisive marketing action.

Thanks to all of those on our team who made these important updates possible.

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