Apsalar is pleased to announce that it has been named to Pinterest’s Marketing Partners (PMP) program. Under the agreement, Apsalar will be able to measure and attribute app installs and remarketing events driven by Pinterest.
Widely known as “the world’s catalog of ideas,” Pinterest enables users to discover new products, plan purchases and connect with brands in uniquely enriching ways. The popular platform attracts more than 150 million unique users around the world every month.
By joining the Pinterest Marketing Partners program, Apsalar has further expanded its extensive measurement footprint, which includes Facebook, Instagram, Twitter, Google, and 1,000+ network and traffic source integrations.
“We’re proud to be among the first mobile app measurement partners for this highly influential property,” said Michael Oiknine, Apsalar cofounder and CEO. “Advertisers are looking for lean-forward media opportunities to engage users deeply, and we look forward to helping our clients understand the business value of their Pinterest programs.”
Growing numbers of app publishers seek to leverage Pinterest for their install and re-engagement efforts. The marketers want access to Pinterest’s growing user base; while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men. The community’s emphasis on product discovery and sharing is also key to its marketer appeal. According to Pinterest, ¾ of all Pins are originally from businesses. A Millward Brown study showed that 85% of users have purchased a product they first saw on Pinterest, and 93% of users leverage the property to plan future purchases.
Continued Oiknine, “With Apsalar’s unbiased measurement and attribution for Pinterest and all of their other media, app marketers have the insight they need to drive the best possible results.”