We’re so pleased to be included in today’s eMarketer article on the growing importance of retargeting in the app space. From the piece:
In August 2016, omnichannel data management platform Apsalar in conjunction with Thomvest, a venture capital fund, polled 146 app marketers worldwide. More than half of respondents said they field re-engagement or retargeting campaigns for apps, and 28% said they don’t, but plan to within the next year.
Thanks again to our wonderful partner Thomvest for collaborating on this important piece of industry research.