The graph summarizes comScore data on the massive increase in mobile shopping that is taking place on mobile phones. Naturally, because 85%+ of mobile time is spent in apps, this chart reflects the meteoric growth we are seeing in shopping inside mobile apps.
From our founding, Apsalar has been a leader in mobile attribution for the retail industry. A big reason for this is our ability to enable clients to track unlimited events and parameters – too great features if your product assortment is large. In addition, we offer a broad array of enterprise-focused features that are well suited to large mcommerce players. Contact us for more information.