If you’re planning to attend ad-tech New Delhi, keep an eye open for our stand – number 22. We’re exhibiting for the first time at ad-tech New Delhi this year, and would love to speak with you.
Well over 5,000 marketers are expected to attend this event, which makes it the largest and most important in-person digital event in India. It’s always a good opportunity to connect and learn about the major developments and innovations that are transforming our industry.
When you stop by, we can tell you more about:
- Apsalar Attribution:Apsalar’s renowned attribution suite
- Apsalar Audiences: Segment and seamlessly share audiences of users with the partners of your choice
- Uninstall Attribution: Track and compare uninstall rates by source, campaign, cohort, region, creative and more
- MFilterIT: Working with our partner mXpresso, we are integrating the MFilterIT fraud detection technology into our dashboard, so that clients that purchase the service from mXpresso can manage their data inside the Apsalar dashboard. Our private beta will begin shortly.
mFilterIT is a new service that empowers advertisers to detect and prevent fraudulent mobile app installs. Many brands promote their mobile businesses by paying a cost-per-install bounty for each reported install. But a significant proportion of reported app installs are driven by bots and device emulators, which report app installs even though none has actually taken place. App install fraud is estimated to cost the industry up to US $6.3Billion per year.
mFilterIT provides a deterministic and scientific technology to verify each app install. The service leverages telco carrier technology and advanced proprietary algorithms to identify bot and emulator signatures, so that advertisers don’t pay for installs that are inauthentic.
We do hope that you will stop by and speak with us at the show.