Mitigating Mobile App Uninstalls with Remarketing

Perhaps the biggest driver of a mobile app uninstall, besides basic app performance, is when the app never makes it into a user’s routine. We all understand how hard it is for an iOS, Windows or Android app to break through with users. Even after successfully driving an install, app marketers must proactively cultivate a … Continue reading Mitigating Mobile App Uninstalls with Remarketing