I am looking forward to my upcoming trip to Europe for Mobile World Congress 2016, and hope to see many of you there. I am also augmenting my trip with a stay in London to meet with clients and prospects. If you already do business with Apsalar, or are an app publisher interested in learning more about our best-of-breed mobile app attribution and data management solutions, please get in touch. I’ll be happy to schedule some time to give you an introduction.
Here’s My Travel Schedule
I’ll be in London from February 16-18, and in Barcelona from February 21-25. If you are attending the show, we can schedule time to meet there. If you aren’t, I’d be happy to meet with you in your offices in London or Barcelona during my visit.
Lots to Discuss
If you haven’t met with Apsalar in the last 90 days, I’ll have a lot to share with you during our meeting. Apsalar has added a variety of new services and features that can make a difference in your efforts to drive more ROI from your mobile app business. Here are just a couple of the services and features we’ve added in 2015 and early 2016:
- Mobile App Uninstall Attribution: Apsalar Attribution now offers the category’s first uninstall attribution measurement, fully integrated into all analyses and reports. As you know, uninstalls are an incredibly hot topic these days and marketers move from focusing primarily on install metrics to caring primarily about user quality and revenue measures. Here’s Ad Exchanger’s recent piece on this important category innovation. Let me show you how easy it is to use, and how it can help in a variety of use cases, from vendor assessment, to campaign and creative comparisons, regional comparisons, install quality comparisons by advertising model and more.
- Remarketing Audiences: Apsalar now offers a comprehensive data management platform that enables to you analyze anonymized profiles of your users, define high performing audiences, and securely target those groups of users in partnership with the media vendors you choose. What’s more, Apsalar is driving innovation in the mobile attribution and audience development sector with its deployment of Apache Spark, the industry’s most anticipated and fastest growing execution framework for big data. Spark represents a major advance over other big data analysis frameworks like Hadoop and is transforming how we serve our clients. Using Spark, Apsalar provides mobile marketers with unprecedented levels of real-time insight into business drivers.
- CRM and Prospecting Audiences: Our data management capabilities can also help you power your mobile automation and lookalike targeting programs with data-driven insights into your best-performing users. By engaging these users with cost-effective, personalized communications and by better modeling who your ideal customers really are, you have the power to dramatically improve ROI.
You can get in touch with me here on LinkedIn or fill out the contact form on the Apsalar site with “Meet with Michael” in the comments section.
Thanks for reading. I hope to connect with you soon!