We’re really excited to announce that Facebook has expanded our Mobile Measurement Partner relationship to include Instagram! That means we will be able to bring the same depth and granularity of data and measurement for Instagram as we provide for app advertising on Facebook.This broader integration will enable clients to benefit from comprehensive measurement and attribution data across Facebook media properties.
We’ve been an official Mobile Measurement Partner to Facebook since 2012. Facebook Mobile Measurement Partners are a very limited number of advanced measurement and analytics companies who meet the rigorous measurement standards of Facebook. Further, Mobile Measurement Partners submit to periodic Facebook reviews of business and data handling practices to ensure continued compliance with these standards. Mobile Measurement Partners and their clients benefit from a close data integration with Facebook, enabling them to deliver a comprehensive set of campaign and user insights, based on device-level calculations.
With this broader integration, Apsalar will deliver insights and data for Instagram campaigns. Apsalar will be able to bring the same depth and granularity of data and measurement for Instagram as it already provides for app advertising on Facebook as an official Facebook Marketing Partner.
“We’re delighted to offer additional value to our clients via this broader integration with Facebook properties,” said Michael Oiknine, Cofounder and CEO of Apsalar. “The expansion of our Facebook relationship will enable us to deliver even greater value to the app industry and help it capitalize on opportunities on the Instagram network.”
Clients: To start tracking your Instagram advertising programs, contact your account manager!
Other App Marketers: To learn more about our Apsalar Attribution mobile app tracking and measurement service, contact us here or call 877-590-1854.