Apsalar Certified for the Criteo Mobile Partner Program


We are delighted to announce that digital media leader Criteo has certified Apsalar for its Mobile Partner Program. As part of the program, Apsalar will work closely with Criteo to ensure the most accurate and unbiased measurement possible for Criteo programs.

Said Michael Oiknine, Cofounder and CEO of Apsalar, “We are very pleased to be a part of this program. Our global reach and strong focus on both acquisition and remarketing measurement in the app arena are a great complement to Criteo’s scale, scope and solutions. We look forward to helping Criteo clients get the data they need to maximize their success with Criteo and across the mobile app marketing environment.”

Criteo developed the Mobile Partner Program when it decided to exit the mobile app measurement business, and plans to retire its AD-X Tracking offering in September. As AD-X clients explore their options for replacing the measurement tool, they can feel assured that Apsalar has been certified by Criteo as a robust replacement option. In addition, Apsalar will work hard to help existing AD-X clients make the transition to Apsalar more quickly and easily.

Apsalar has long helped app marketers get accurate and unbiased measurement and attribution data and insights. Our status as a Certified Mobile Partner will make it easier for companies to begin working with Criteo, because they will be able to get accurate and precise data on Criteo campaigns without the need to integrate Criteo’s API into their apps. This represents a major streamlining of the process of working with a new media provider.

Countdown to September for AD-X Tracking Clients
While many former AD-X clients have already switched to another platform, there are still a number of companies that need to identify and implement an AD-X alternative before the September deadline. As a truly global solutions provider, AD-X clients in any country can be assured that Apsalar is a strong replacement offering. Please contact us at 877-590-1854 or email us for more information on how we can onboard you before AD-X is retired.

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