Amazing Mobile India and Two Amazing Events for India



Some really amazing data have just come out about mobile in India. The data are from a study from the Internet and Mobile Association of India and KPMG, and the stats are truly eye-popping.

Here a few tidbits:

  • 236M Mobile internet users by end of 2016
  • 317M Mobile Internet users by end of 2017 – that’ll be just a thin hair below the TOTAL US population. 

That means that penetration will be about 17% of the total Indian population in ’16, and almost 23% in ’17. While that’s a fantastic growth trajectory, compare those figures to the approximate 87% penetration in a US or Australia and it’s easy to see that strong growth is here to stay in India for years to come.

As leading players in app attribution in India, we have a unique view into this amazingly dynamic market – one where businesses are actually closing PC web and even mobile web sites and going it ‘app-alone’.

This incredible market also provides a variety of clues as to the future of digital and mobile globally. With mobile app time now representing the majority of connected time, even in markets like the US that have huge PC installed basest, it’s plain that the future belongs to mobile in general and apps in particular.


For senior marketers in India who are interested in learning about how to succeed in driving maximum ROI from app-centric businesses, we have partnered with Vizury to offer two invitation-only sessions, the first in Bangalore and the second in Gurgaon, over the next couple of weeks.

Our Bangalore event will be held on Friday, 31 July at:

JW Marriott – 24/1, Vittal Mallya Road, Bengaluru, Karnataka 560001

Here’s the tentative agenda and speaker list for that event:


Our Gurgaon event will be on Tuesday, 4 August at:

The Leela Ambience – Ambience Island, National Highway 8, Gurgaon, Haryana 122002

The agenda for that event is:


These are invitation-only events, and there’ll be an online form to apply shortly. In the meantime, if you are a senior marketer in India and you’d like more info, you can write to and we’ll send you additional info.

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